Alma Media > Wallpaper and video wallpaper – Mobility services

Wallpaper and video wallpaper – Mobility services

In direct buying the technical specifications below are valid:

Size: 1600×1200 px
File size: 300kb

File formats: jpg, png, gif, HTML5 (zip) or 3rd party tag.





Nettivene (responsive)

List page and item page:

Front page:

Discreet animation allowed. All animation should stop after 5 seconds. We have received a lot of negative feedback concerning ads that are not calm and have constant animation. We reserve all rights not to accept content that disturbs readers experience on the page.

Panorama material, displayed together with the dynamic wallpaper, material must be delivered as a separate material. If there are more material rotation in the campaign, please contact:


The key message of the ad or prompt should be placed to the Panorama on the link. The core message, a message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. But bare in mind that depending on the size of the users screen the visibility varies. If user has very small screen some or most of the content wont be visible. For this reason, we recommend to use a repeating image in the wallpaper. On mobile devices wallpaper and parade/panorama sold with wallpaper do not appear at all. Wide billboards are not displayed in connection with the wallpaper, so billboards used by the state are available.

We do not recommend to leave the white area in the middle of the wallpaper.

Video Wallpaper (Celtra only)

Required components:

  • Video size: 1600 x 1200 px
  • Video format: MP4
  • Video length: 10 s recommended, max. 15 s
  • The video can be looped (play on repeat) or be stopped in the final frame. If the video is not looped, choose a desired end frame.
  • File size: max. 10 MB
  • The video can be sent as a single asset, or various elements, such as a logo, a CTA button, or text, can be added to the video or image. The elements are added in transparent PNG file format.
  • URL (a link to a designated target page)

Ad material delivery:

Wallpapers must be delivered five (5) working days before the campaign to the address:

Inform the url address

Possible background color must be informed as hex code (for example #ffffff).

Also provide a back up image for the dynamic wallpaper. If the material is different size, inform the size of the wallpaper.

In programmatic buying:

Please note that wallpaper can be purchased programmatically only in Nettiauto.
Size 1600×1150 px, 980×400 parade banner has to be part of the wallpaper and not a separate JPG item. HTML5 material is also possible.
File size max 300 kb

Download Giant Panorama + Wallpaper template for programmatic buying (.psd), where the aspect ratio is correctly preset.

Or preview template and example in Nettiauto.