A great company video takes careful planning and a bit of courage. The starting point is always the client's wishes and the professionals' vision.
”The best company videos are usually created when the client has the courage to jump into the unknown. Sometimes it's a good idea to stretch the genre limits and mix different styles. The point is that the company has a story or a message to tell that it wants to highlight on the video,” advises Alma 360's cameraman and photographer Juuso Paloniemi.
Script and budget show the way
Video production starts with drafting a schedule, which provides a framework for the entire process. A story becomes a script and then a storyboard.
”It's important to set tangible objectives for the video to avoid getting sidetracked. Working seamlessly together is hugely important as is a shared view of objectives. In addition to all of this, we need fantastic ideas and enthusiasm," says Tikka.
The production team for the more ambitious videos consists of a producer, cameraman, AD and editor, sometimes even stylist, actors, designer, composer and animator. Some team members may have several roles in the production.