Material instructions for video advertising
Below you will find Alma Media’s compiled material guidelines for video advertising. With these instructions, you can get started with planning your video ad.
If you have any questions or need help with the delivery of the materials, contact Alma’s advertising management at: mediamainonta@almamedia.fi
Jump to section:
Instream
- File formats: MP4 or webm
| Format | Resolution | Aspect ratio | Length |
|---|---|---|---|
| Instream, horizontal | 640×360 px | 16:9 | max. 20 s |
| Instream, vertical | 360×640 px | 9:16 | max. 20 s |
| IL Palat | 360×640 px | 9:16 | max. 15 s |
Instream video advertising
The video material can be delivered as ready-made VAST material or as a video file (e.g. via a download link). The URL to which clicks on the ad are directed must also be submitted with the materials.
Note! Google Chrome update limits the display of heavy advertising materials.
VAST:
Video:
- VAST 4.0 (or earlier versions)
- Format: MP4, webm
- Codec: H.264
- Bitrate: 750 – 6000 kbit/s
- Framerate: 24, 25, 30 FPS
- Ad moov part to the beginning of the file (Fast Start / Progressive download)
Audio:
- Codec: AAC-LC
- Channels: Stereo
- Data rate: 384 kbit/s
- Sample rate: 48 kHz
- Sound levels: -23 LUFS (EBU R128 standard)
VPAID
VPAID 2.0 (application / JavaScript) compatible tag
https://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid-2-0/
Outstream
- File format: MP4
- File size: max. 4 MB
- Maximum length 30 s (recommended 5–15 s)
- Include click address!
| Format | Aspect ratio |
|---|---|
| Outstream, horizontal | 16:9 |
| Outstream, square | 1:1 |
| Outstream, vertical | 9:16 |
Outstream video ad
Outstream ads appear in articles on Desktop and mobile. The video starts automatically without sound when the ad appears on the user’s screen, and stops if the visitor moves elsewhere. The last frame of the video remains visible in the advertising space.
Different pixel sizes scale to the correct size if the aspect ratio is correct.
Technical instructions:
- VAST 4.0
- Format: MP4
- Video bitrate: 750 – 8000 kbit/s
- Audio bitrate: 384 kbit/s
- Stereo audio 44.1 kHz or 48 kHz
- Sound levels: according to EBU R128 standard -23 LUFS
- Framerate: 24, 25, 30 FPS
- Duration: max. 30 a
- File size: max. 4MB
Other video advertising
Alma Video Volume
| Media | Aspect ratio | Length |
|---|---|---|
| Alma-network | 16:9 AND/OR 9:16 | Max.10 s OR Max.15 s |
In Alma Video Volume, video ads (max. 10 s) are displayed cross-device both in connection with editorial video content (instream) and in text-format articles (outstream).
Outstream video starts automatically without sound when the ad appears on the user’s screen. The last frame of the video remains visible in the advertising space.
Technical instructions:
- VAST 4.0
- Format: MP4
- Video bitrate: 750 – 8000 kbit/s
- Audio bitrate: 384 kbit/s
- Stereo audio 44.1 kHz or 48 kHz
- Sound levels: according to EBU R128 standard -23 LUFS
- Framerate: 24, 25, 30 FPS
- Duration: max. 10 s
- File size: max. 4MB