Alma Media > Releases > Press release > Alma Media becomes a shareholder of Etua loan comparison service

Alma Media becomes a shareholder of Etua loan comparison service

Alma Media Corporation        Press Release March 9,2018


Alma Media has acquired 20 per cent of the share capital of, a provider of competitive tender services for loans and insurances, through a directed share issue. Established in 2008, is the longest-operating loan comparison service in Finland. The parties have agreed not to disclose the price of the investment.

In 2017, the loan comparison service had approximately MEUR 2.5 in revenue.

The goal of is to make everyday money matters easier for consumers. The service allows users to compare consumer credits, renovation loans, travel loans, loans without collateral and housing loans. The company works in co-operation with over 20 financial sector companies and forwards the loan applications submitted through the online service to its partners. More than 880,000 loan applications have been transmitted to date.

“In recent years, Alma Media has increased its service business by acquiring various competitive tender services, for example. is an excellent fit alongside Alma’s digital marketplaces. Above all, we will be able to offer consumers an even wider range of services, as many of our consumer services involve applying for credit,” says Kari Kivelä, Senior Vice President of the Alma News & Life business unit.

“Alma Media’s marketing power will strengthen’s brand awareness and enable the development of new kinds of service entities,” adds Etua Oy’s Managing Director Antti Aarvala.

Further information:
Kari Kivelä, Senior Vice President, Alma News &A Life, tel. +358 10 665 2032
Antti Aarvala, Managing Director, Etua Oy, tel. +358 40 5065 738

Alma Media in brief

Alma Media is a media company focusing on the service business and journalistic content. The company’s best-known brands are Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, and Monster. Alma Media builds sustainable growth for its customers by utilising the opportunities of digitality, including information services, system and expert services and advertising solutions. Alma Media’s operations have expanded from Finland to the Nordic countries, the Baltics and Central Europe. Alma Media employs approximately 2,250 professionals (excluding delivery personnel), of whom approximately 30% work outside Finland. Alma Media’s revenue in 2017 was EUR 367.3 million. Alma Media’s share is listed on NASDAQ Helsinki. Read more at

  • Published: 9.3.2018, 11:06
  • Category: Press release, Releases

Share article