New in Alma Talent: Alma Native and Talouselämä Video Paywall

Video Paywall

The renewed Talouselämä has been offering new and fresh advertising solutions since the beginning of October, including a 10-second display of the advertiser’s video content on Talouselämä’s sponsored digital video paywall page.

By watching the video and leaving their contact information, readers receive a 30-day free reading period for Talouselämä’s digital content. This gives the advertisers an opportunity to meet their audiences at a time of extremely intense media consumption. The advertiser also receives a listing of the email addresses the readers have submitted. A single email marketing campaign can be sent to these addresses.

Alma Native

Alma Native is Alma Talent’s native advertising platform. The platform allows advertising that resembles news highlights and provides the marketer with a new method for content marketing. The ads direct the readers to the advertiser’s website, where native advertising is labelled to separate it from editorial content. The ads include a mention of the advertiser’s or brand’s name.

Buying by CPM allows flexible campaigns and targeting. Measurability and variations of implementation guarantee the advertisers’ access to the right target audiences.

Interested? For more information, please contact our media sales.

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