Alma Media > Releases > Stock exchange release > Alma Media Corporation: Alma Media divests Mascus, the online marketplace for heavy machinery

Alma Media Corporation: Alma Media divests Mascus, the online marketplace for heavy machinery

Alma Media Corporation   Stock exchange release     30 April 2013, 15.45 EEST


Alma Media is focusing on recruitment and housing portals in its international marketplaces business and has decided to sell Mascus, an electronic marketplace for trucks, heavy machinery and equipment. Alma Media is selling Mascus to its Benelux license partner Mascus International BV, which is backed by Vortex Capital Partners, a Dutch based venture and expansion capital firm focused on technology companies.

The pre-tax value of the asset transaction is MEUR 11 and Alma Media will record a non-recurring profit of approximately MEUR 7.5 on the sale in its result for the second quarter of 2013. Mascus earned a total revenue of MEUR 5.1 in 2012.

– Over the years Mascus has expanded, but it offers limited synergistic benefits to Alma Media’s other marketplaces businesses. Going forward, we are focusing on recruitment and housing portals in our international marketplaces business, says Raimo Mäkilä, Head of Alma Media’s Marketplaces business.

Mascus serves as an online marketplace for construction machines, farm machinery, forestry, material handling and groundscare equipment and transportation vehicles. The business has approximately 30 employees and 35 license partners.


Rauno Heinonen
Vice President, Communications and IR

For more information, please contact:
Raimo Mäkilä, Senior Vice President, Head of Marketplaces, Alma Media Corporation, tel. +358 010 665 5802

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Alma Media in brief

Alma Media is a media company focusing on digital services and publishing. In addition to news services, the company’s products provide useful information related to lifestyle, career and business development. The services of Alma Media have expanded from Finland to the Nordic countries, the Baltics and Central Europe. The company employs approximately 1,900 professionals (excluding distributors), of whom over 20% work outside Finland. Alma Media’s revenue in 2012 totalled approximately MEUR 320. Alma Media’s share is listed on NASDAQ OMX Helsinki. Read more at

  • Published: 30.4.2013, 17:45
  • Category: Releases, Stock exchange release

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