Rich Media

Rich Media is a functional form of advertising that can include video, sound and interactive elements. Rich media advertisements attract attention while also increasing the interaction rate and the time spent with the advertisement. The average interaction rate of mobile rich media campaigns is more than six times higher than that of static creatives.

Alma offers a broad range of rich media solutions for both mobile and desktop as turnkey deliveries. Read more about our solutions below.

Advertisers can also produce rich media advertisements for desktop and mobile themself. For creative guidelines, click here >>

Celtra solutions

At Alma, we offer advertisers and media agencies advanced tools for creating impressive, functional HTML5 advertisements. The easy-to-use tool is browser-based and requires no coding skills: you can just drag and drop. You can use the tool to build solutions for mobile and desktop devices.

Read more about Celtra solutions >>

See examples of mobile rich media solutions produced with Alma's Celtra tool in the video:

Why use rich media?

  1. Rich media enables activation within the advertisement.
  2. Rich media increases the time spent with the advertisement.
  3. Rich media increases interaction. The average interaction rate of mobile rich-media campaigns is more than six times higher than that of static material.
  4. The tool offered by Alma Media makes producing rich media creatives simple and efficient.

Solutions shown on the video:

  • Timed autoplay-videobanners (Alko)
  • Interscroller with autoplay-video (Kotipizza)
  • Browsing car models in a product deck (Opel Astra)
  • Card deck (Tammi)
  • Animated banner series with steam effect (Subway)

Case Toyota C-HR IL