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Mobile advertising
Alma’s
mobile network reaches four million unique browsers weekly, which makes it one
of the most pervasive mobile advertising networks in Finland.
Alma’s
mobile network offers the opportunity to advertise using a run-of-network (RON)
solution, or the advertiser can utilise audience packages and targeting. The
interactivity and effectiveness of advertising is boosted by a diverse range of
rich media advertising. Functional rich media campaigns can utilise mobile
phone features such as the camera, GPS location, shaking, swiping and video.
Mobile-rich media campaigns have an average engagement rate that is more
than six times higher than that of static material.
Why use the Alma network for mobile advertising?
- Consumers have already gone mobile: on average, approximately half of the online consumption of Alma’s media takes place on mobile devices.
- Mobile is an excellent advertising platform because it is personal, always with the user, tactile and participatory, and it enables rich functional forms of advertising.
- Mobile advertising takes the advertiser close to the moment of purchase, into the consumer’s pocket, to influence both brand perceptions and purchase intentions.
Audience packages on the Alma Mobile Network
Targeting
More information on targeting
opportunities in mobile advertising is available here.
Forms of advertising
The forms of advertising
available for mobile platforms include static images, video advertisements and
rich media. Activation methods include: click-to-website, click-to-text message, click-to app store, click-to-video, click-to-coupon and click-to-map (store locator).
Basic rich media advertising for
mobile platforms is implemented on a turnkey basis. The available forms of
advertising are: swipe cube, half swipe, store locator, video parade,
photo-video-photo, calendar advertisement and scratch card. In addition, it is
also possible to implement HTML5-based special solutions using the Celtra tool
provided by Alma. The easy-to-use, browser-based tool operates on a simple
drag-and-drop principle and requires no separate coding.
The available forms of
advertising for mobile platforms can be tested on a demo page that works best
on mobile devices and is located at http://mobiilidemo.almamedia.net
Price list, CPM
MOBILE | Top Parade | Middle Box | Rich Media | Video Parade |
Alma RON | 16 | 8 | 19 | 19 |
Alma RON regionally targeted | 18 | 10 | 22 | 22 |
Alma Retargeting | 18 | 10 | 22 | 22 |
Almascope Alma RON | 18 | 10 | 22 | 22 |
Audience package News | 18 | 10 | 22 | 22 |
Audience package Food | 18 | 10 | 22 | 22 |
Audience package Entertainment | 18 | 10 | 22 | 22 |
Audience package Cars | 18 | 10 | 22 | 22 |
Audience package Housing | 20 | 12 | 24 | 24 |
Targeting surcharge +20%
Source: Mads