mobile network reaches four million unique browsers weekly, which makes it one
of the most pervasive mobile advertising networks in Finland.
mobile network offers the opportunity to advertise using a run-of-network (RON)
solution, or the advertiser can utilize audience packages and targeting. The
interactivity and effectiveness of advertising is boosted by a diverse range of
rich media advertising. Functional rich media campaigns can utilize mobile
phone features such as the camera, GPS location, shaking, swiping and video.
Mobile-rich media campaigns have an average engagement rate that is more
than six times higher than that of static material.
The forms of advertising
available for mobile platforms include static images, video advertisements and
rich media. Activation methods include for example click-to-website, click-to-text message, click-to app store, click-to-video, click-to-coupon and click-to-map (store locator).
Basic forms of rich media advertising are swipe cube, store locator, video parade,
calendar advertisement and scratch card.
HTML5-based special solutions can be implemented by using the Celtra tool
provided by Alma. The easy-to-use, browser-based tool operates on a simple
drag-and-drop principle and requires no separate coding.
Audience packages on the Alma Mobile Network
- Media and sections
- Alma Mobile RON