Mobile advertising

Alma’s mobile network reaches four million unique browsers weekly, which makes it one of the most pervasive mobile advertising networks in Finland.

Alma’s mobile network offers the opportunity to advertise using a run-of-network (RON) solution, or the advertiser can utilise audience packages and targeting. The interactivity and effectiveness of advertising is boosted by a diverse range of rich media advertising. Functional rich media campaigns can utilise mobile phone features such as the camera, GPS location, shaking, swiping and video. Mobile-rich media campaigns have an average engagement rate that is more than six times higher than that of static material.

Why use the Alma network for mobile advertising?

  1. Consumers have already gone mobile: on average, approximately half of the online consumption of Alma’s media takes place on mobile devices.
  2. Mobile is an excellent advertising platform because it is personal, always with the user, tactile and participatory, and it enables rich functional forms of advertising.
  3. Mobile advertising takes the advertiser close to the moment of purchase, into the consumer’s pocket, to influence both brand perceptions and purchase intentions.


Audience packages on the Alma Mobile Network


cars270
food270
entertainment270
almamobileron270 – Kopio
mediasections270
cars270
housing270

Forms of advertising


The forms of advertising available for mobile platforms include static images, video advertisements and rich media. Activation methods include: click-to-website, click-to-text message, click-to app store, click-to-video, click-to-coupon and click-to-map (store locator).  

Basic rich media advertising for mobile platforms is implemented on a turnkey basis. The available forms of advertising are: swipe cube, half swipe, store locator, video parade, photo-video-photo, calendar advertisement and scratch card.

HTML5-based special solutions can be implemented by using the Celtra tool provided by Alma. The easy-to-use, browser-based tool operates on a simple drag-and-drop principle and requires no separate coding. 


Targeting

More information on targeting opportunities in mobile advertising is available here.


Instructions concerning materials

Creative guidelines are available on Creative guideline page



Source: Mads