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Alma’s mobile network reaches four million unique browsers weekly, which makes it one of the most pervasive mobile advertising networks in Finland.
Alma’s mobile network offers the opportunity to advertise using a run-of-network (RON) solution, or the advertiser can utilize audience packages and targeting. The interactivity and effectiveness of advertising is boosted by a diverse range of rich media advertising. Functional rich media campaigns can utilize mobile phone features such as the camera, GPS location, shaking, swiping and video. Mobile-rich media campaigns have an average engagement rate that is more than six times higher than that of static material.
The forms of advertising available for mobile platforms include static images, video advertisements and rich media. Activation methods include for example click-to-website, click-to-text message, click-to app store, click-to-video, click-to-coupon and click-to-map (store locator).
HTML5-based special solutions can be implemented by using the Celtra tool provided by Alma. The easy-to-use, browser-based tool operates on a simple drag-and-drop principle and requires no separate coding.