The readers of Kauppalehti are a group of consumers with the highest purchasing power in Finland

Kauppalehti

Kauppalehti is a multichannel news outlet focusing on economic phenomena and the money market in the digital era. Finnish decision-makers read Kauppalehti.

In addition to maintaining the leading online and mobile news service in Finland, it publishes the Optio financial magazine, as well as the Kauppalehti newspaper and its themed supplements.

It reaches the most influential audience in Finland – an audience that appreciates high quality and good service and has the highest purchasing power in Finland. Your brand will be supported by a valued media environment.

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Case

Increased visibility for content

Estonian Business School ran a Kauppalehti Studio article about pursuing an international degree alongside work. It was a new, fresh way to provide information about the university and its degree programmes. The campaign outperformed its targets, with no negative feedback.

Read more in Finnish

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Case

Tekes reached its B2B target group via mobile

Tekes ran a mobile campaign in Kauppalehti over three consecutive summers. The campaigns enabled Tekes to create a large number of new contacts and provide information about its programmes and funding. They also presented Tekes as an easily accessible organisation.

Read more in Finnish

Reach

Kauppalehti

Publication frequency

5 days per week

Readers per issue

147,000

Circulation

47,732

Total circulation (print and digital)

79,327

Kauppalehti Optio

Publication frequenct

2 times per month

Readers per issue

192,000


Kauppalehti.fi

Weekly reach

650,000

Mobile

Unique browsers per week

325,000

Tablet

Active users

6,000

Downloads of digital edition

50,000


Sources:  KMT Lukija Autumn 2015 / Spring 2016, TNS Metrix 2015 (* 10 Aug to 27 Dec avg), Google Analytics, TNS Spring, Media Audit Finland 2014, Localytics Autumn 2015.

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Kauppalehti