Alma Media continues to expand its online businesses in Europe: Mascus to sign licence agreements in Germany, Austria, Switzerland and Lithuania

Alma Media Corporation  Press release  February 11, 2008
 
Alma Media continues to expand its online businesses in Europe:
Mascus to sign licence agreements in Germany, Austria, Switzerland and Lithuania
 
Alma Media, a Finnish media company, continues to internationalize its online businesses in line with its growth strategy. Mascus, the electronic marketplace for used heavy machinery and vehicles in Europe, will sign licence agreements with its partners in Germany, Austria, Switzerland and Lithuania.
 
Currently, Mascus has customers from 33 countries and over 250,000 visitors monthly. The online market place is available in 23 languages to ensure easy access and usability both for buyers and sellers. "We continue to launch the service to new countries, which increases the opportunities for buyers and sellers to trade their used machines and trucks both locally and internationally", says Fredrik Larsson, Managing Director of Mascus.
 
Regarding operations in Germany, Austria and Switzerland, Mascus has signed a license agreement with an Austrian company Teleport. The new offices will further strengthen Mascus' presence in the German-speaking markets that are served by 90 dealers.
 
The new Lithuanian office, located in Kaunas, Northern Lithuania, has been opened in cooperation with Alma Media's Motors24, the online market place for used cars. The new Lithuanian team will be responsible for local sales, marketing and customer services, providing Lithuanian dealers with more opportunities to sell their used machines and trucks as well as to export them to other Baltic and CIS countries.
 
For more information, please contact:
Fredrik Larsson, Managing Director, Mascus, tel. +46 (70) 305 1140, fredrik.larsson@mascus.com
 
Mascus.com is the leading marketplace for used equipment in Europe. The company develops and produces internet services and tools to make the used equipment market more efficient. Mascus has over 840 equipment manufacturers and dealers as its advertising customers and over 30,000 used machines for sale. The marketplace operates in 23 languages.
 
Alma Media is a profitably growing and internationally expanding company that invests in the future of newspapers and the online media. Its best known products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.  Net sales in 2006 totalled EUR 302 million and the operating margin was 16 %. The company's share is listed in the Mid Cap segment of the OMX Nordic Exchange's Nordic List, trading code ALN1V. More information at http://www.almamedia.fi
  • Date: 11.2.2008, 14:15
  • News type: Press release

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