Job seekers going mobile
- Date: 8.3.2016, 09:00
- News type: News
- Theme: Digital
- Text: Johanna Hytönen
In the advertising and marketing world, we seem to be forever chasing the next big thing. We want it bigger, better, more personal and more effective than ever before.Currently, programmatic buying is the biggest emerging trend due to its ability to marry data, targeting, and great creative.
Online advertising that doesn’t feel annoying, doesn’t disrupt the experience of consuming media content, captures the users’ attention and is also effective. Impossible? Not at all.
Using Google Adwords and Facebook self serving tools are familiar to many companies involved in advertising. Programmatic ad buying is becoming more common in Finnish media, and is already widespread in many countries.
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