Video

Online video consumption, particularly on mobile devices, is experiencing rapid growth. Online publications increasingly feature videos and interactive content. Young people, in particular, are major consumers of online video.  Alma network offers video advertising solutions that work across all of Alma network’s media regardless of the device used. Video advertising can be displayed in conjunction with video and text content, but also within banners displayed in normal advertising placements. The different forms of video advertising are an easy way to achieve high reach and accurate targeting. The advertiser does not need to adapt the video to different forms of advertising formats. Alma provides turnkey solutions for all forms of video advertising based on a single video clip.

Why use video advertising?

  1. Online video consumption is growing while the popularity of linear TV is declining.
  2. Diverse, high-reach and targetable turnkey advertising solutions — the advertiser only needs to provide a single video clip
  3. Video advertising solutions boost the attention value of banner advertising and increase the reach of advertising clips

Instream video advertising

Instream advertising is displayed in connection with Alma’s video content Advertising is available both at the beginning of videos (preroll) and at the end (postroll). 

Facts on instream advertising on the Alma network: 

  • Instream advertising is displayed in connection with Alma’s video content. Each video clip includes only one preroll and/or postroll advertisement
  • 3.3 million video starts per week
  • 83% of preroll ads are watched in their entirety
  • 35% of views on mobile devices


Inread video advertising

Inread video advertising is displayed in the middle of articles on Iltalehti.fi and Alma Regions desktop and mobile site (only iOS- ja Android- devices, not WP or applications). The video is played automatically when the reader reaches that point in the article. Advertising is only displayed in articles with more than five paragraphs of text. The pricing of inread video advertisements is based on video views. This means that the advertiser pays only when the video is viewed min. 15 sec. If the video is shorter than 15 sec, the advertiser pays for views to the end. Targeting: geo and time.


Inbanner video advertising

Inbanner video advertising can be displayed on any normal advertising placement, for example in the form of a parade banner. Part of the advertisement is a still image, while part is video content. 

Video parade desktop 980x400

  • Video parade advertisements are displayed throughout the Alma network and can also be combined with audience packages
  • Video parade is a turnkey advertising solution
  • The customer provides the video, banner, background image and link address
  • See example on Iltalehti

Video parade mobile 300x300

  • Video parade advertisements are displayed throughout the Alma mobile network and can also be combined with audience packages
  • Video parade is a turnkey advertising solution
  • The customer provides the video, banner, background image and link address
  • See example here