Rich media is a functional form of advertising that can include moving images, sound and interactive elements. Rich-media advertisements attract attention while also increasing the interaction rate and the time spent with the advertisement. The average interaction rate of mobile rich-media campaigns is more than six times higher than that of static creatives. Alma offers a broad range of rich-media solutions for desktop and mobile as turnkey deliveries. You can read more about our solutions below.
Why use rich media?
- Rich media enables activation within the advertisement.
- Rich media increases the time spent with the advertisement.
- Rich media increases interaction. The average interaction rate of mobile rich-media campaigns is more than six times higher than that of static material.
Basic forms of rich-media advertising are provided as turnkey solutions. These include the swipe cube, half-swipe, store locator, video parade, image-video-image, calendar advertisement and scratch-off surface. In addition to these, special solutions are available using the Celtra tool provided by Alma.
You can study and try the available forms of rich-media advertising on our demo site. The site is best accessed on a mobile device at http://mobiilidemo.almamedia.net
Alma offers advertisers and media agencies a tool for creating impressive, functional HTML5 advertisements. This easy-to-use tool is browser-based. It requires no coding skills: you can just drag and drop. You can use the tool to build solutions for desktop, tablet and mobile devices.
Citroën implemented a mobile summer campaign using the Celtra tool. The campaign attracted a large number of clicks, and its interaction rate was good, despite the typically slow summer season.