Rich media is a functional form of advertising that can include moving images, sound and interactive elements. Rich-media advertisements attract attention while also increasing the interaction rate and the time spent with the advertisement. The average interaction rate of mobile rich-media campaigns is more than six times higher than that of static creatives.
Alma offers a broad range of rich-media solutions for desktop and mobile as turnkey deliveries. Read more about our solutions below.
Advertisers can also produce rich media advertisements for desktop and mobile themself. For creative guidelines, click here >>
Basic forms of rich-media advertising are provided as turnkey solutions. These include the swipe cube, half-swipe, store locator, video parade, image-video-image, calendar advertisement and scratch-off surface. In addition to these, special solutions are available using the Celtra tool provided by Alma.
You can study and try the available forms of rich-media advertising on our demo site. The site is best accessed on a mobile device at http://mobiilidemo.almamedia.net
Alma offers advertisers and media agencies a tool for creating impressive, functional HTML5 advertisements. This easy-to-use tool is browser-based. It requires no coding skills: you can just drag and drop. You can use the tool to build solutions for desktop, tablet and mobile devices.
Citroën implemented a mobile summer campaign using the Celtra tool. The campaign attracted a large number of clicks, and its interaction rate was good, despite the typically slow summer season.
Why use rich media?
- Rich media enables activation within the advertisement.
- Rich media increases the time spent with the advertisement.
- Rich media increases interaction. The average interaction rate of mobile rich-media campaigns is more than six times higher than that of static material.