Mobile advertising

Alma’s mobile network reaches four million unique browsers weekly, which makes it one of the most pervasive mobile advertising networks in Finland.

Alma’s mobile network offers the opportunity to advertise using a run-of-network (RON) solution, or the advertiser can utilise audience packages and targeting. The interactivity and effectiveness of advertising is boosted by a diverse range of rich media advertising. Functional rich media campaigns can utilise mobile phone features such as the camera, GPS location, shaking, swiping and video. Mobile-rich media campaigns have an average engagement rate that is more than six times higher than that of static material.

Why use the Alma network for mobile advertising?

  1. Consumers have already gone mobile: on average, approximately half of the online consumption of Alma’s media takes place on mobile devices.
  2. Mobile is an excellent advertising platform because it is personal, always with the user, tactile and participatory, and it enables rich functional forms of advertising.
  3. Mobile advertising takes the advertiser close to the moment of purchase, into the consumer’s pocket, to influence both brand perceptions and purchase intentions.


Audience packages on the Alma Mobile Network


cars270
food270
entertainment270
almamobileron270 – Kopio
mediasections270
cars270
housing270

Targeting


More information on targeting opportunities in mobile advertising is available here


Forms of advertising


The forms of advertising available for mobile platforms include static images, video advertisements and rich media. Activation methods include: click-to-website, click-to-text message, click-to app store, click-to-video, click-to-coupon and click-to-map (store locator).  

Basic rich media advertising for mobile platforms is implemented on a turnkey basis. The available forms of advertising are: swipe cube, half swipe, store locator, video parade, photo-video-photo, calendar advertisement and scratch card. In addition, it is also possible to implement HTML5-based special solutions using the Celtra tool provided by Alma. The easy-to-use, browser-based tool operates on a simple drag-and-drop principle and requires no separate coding. 

The available forms of advertising for mobile platforms can be tested on a demo page that works best on mobile devices and is located at http://mobiilidemo.almamedia.net 


Price list, CPM


MOBILE

Top Parade

Middle Box

Rich Media

Video Parade

Alma RON

16

8

19

19

Alma RON regionally targeted

18

10

22

22

Alma Retargeting

18

10

22

22

Almascope Alma RON

18

10

22

22

Audience package News

18

10

22

22

Audience package Food

18

10

22

22

Audience package Entertainment

18

10

22

22

Audience package Cars

18

10

22

22

Audience package Housing

20

12

24

24

Targeting surcharge +20%



Instructions concerning materials


Creative guidelines are available on Creative guideline page



Source: Mads