Alma Media Corporation Press release 9 July, 2015 at 14.30 (EEST)
ALMA MEDIA AND WIDESPACE TO CO-OPERATE IN THE SALES OF MOBILE ADVERTISING
Widespace, mobile advertising company, and Alma Media have signed a co-operation contract. The goal of the contract is to promote the visibility of the strongly growing mobile advertising to more and more advertisers and also to introduce new solutions to the market that will improve the efficiency and impact of mobile advertising.
Widespace’s co-operation with Alma Media begins in Iltalehti’s news and lifestyle media that together reach more than 1.5 million Finns every week. During the summer,the co-operation will expand to several other Alma Media services, excluding Kauppalehti.
“Currently, mobile is ideal for a media advertiser. Its audience keeps growing, but also the mobile advertising solutions with their different targeting opportunities continuously improve the efficiency of the advertising. It’s important for us to co-operate with partners who are innovative and continuously bring new solutions to the market. The scope of our operations combined with our ability to reach the most important target groups is naturally one important pillar in our co-operation,” says Kari Kivelä, publisher of IL-Media.
“Alma Media’s reach and high-quality contents combined with Widespace’s unique mobile advertising technology and solutions are an excellent match. First and foremost, mobile is a strong tool for brand advertising and commits the consumer to spend more time with the brand. Efficient mobile advertising reaches the target groups with an interesting message in the desired environment at the right time. Our co-operation with Alma Media brings various new opportunities for Finnish brand advertisers,” says Antti Piha, Widespace’s Head of Partnerships, Finland.
Widespace was established in 2007 in Stockholm and operates now in ten European countries. Its mobile advertising solutions reach more than 100 million smartphone users. Widespace has operated in Finland since 2012.
For more information, please contact: Kari Kivelä, publisher, IL-Media, +358 10 665 000
Media enquiries: Nora Hallberg, Communications Manager, Alma Media tel. +358 (0)40 720 1775