The largest and most popular dating site in Finland is the largest subscription online dating site in Finland. Every day, more than 10,000 people visit the site. The site users are very comfortable with doing online shopping on mobile devices: on the average 30% of the memberships are bought using mobile devices and 70% using desktop. 

Advertisements are displayed to registered users. The site is a tranquil advertising environment: it has two advertising spots on the web page and one on the newsletter.

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User experiences

Love at first date!

“I never would have believed that I would find the best man ever at this age,” says Susanna, who met Tapsa on

Read more in Finnish

Profile and reach

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Visitors per week




Use of service



Mobile payments


Peak times

7 p.m. to 10 p.m.

Sundays and public holidays

Frequency of use

90% of users per day

Sources: user data, Google Analytics.

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