Susanna Virkkula appointed Head of Marketing at Alma Media Solutions

Alma Media Corporation                       Press release                  6 July 2023 at 9.30a.m. EET

SUSANNA VIRKKULA APPOINTED HEAD OF MARKETING AT ALMA MEDIA SOLUTIONS

Susanna Virkkula, M.Sc., has been appointed Head of Marketing at Alma Media Solutions from the beginning of August 2023. Sampo Koskinen will take over as marketing director of Dain Studios, a data and artificial intelligence consulting firm, on August 14.

Susanna begins her duty on August 7, 2023. She will move to Alma Media from media agency ToinenPHD, where she has most recently acted as the Chief Operating Officer and responsible for the company's day-to-day business operations. The job description has also included, among other things, developing customer relationship management models and customer profitability and satisfaction. Previously, Susanna has been responsible for ToinenPHD's Media Planning and Purchasing Unit as Director of Business Development, sales and budgeting, as well as media strategy and service quality. Susanna has also held the roles of Client manager and Planner at the media agency Dagmar. 

– I am delighted to have Susanna part of our professional team. She has extensive experience in the agency field, digital marketing and customer value creation, forming together a good foundation for success in the duty of Head of Marketing at Alma. Susanna's leadership experience, marketing expertise and understanding of the customer's purchasing path are key success factors in this position. At the same time, I would like to warmly thank Sampo for his distinguished work as Director of Marketing at Alma Media Solutions over the past three and a half years, says Tiina Kurki, Director of Alma Media Solutions. 

– I look forward to getting to know Alma Media's professionals and contributing to the media business. Media products are familiar to me, as are many customer relationships. In the industry, I am fascinated by the changing operating environment, the versatility of media solutions, rapid development and the opportunity to genuinely contribute to customers' business growth, says Susanna Virkkula. 

Additional information: Tiina Kurki, Director, Alma Media Solutions tel. 0106652015  

Alma Media Solutions is Alma Media Group's centralized media sales organisation, employing approximately 180 sales, marketing, production, technology, optimisation, research and customer service professionals. Alma Media solutions enables to reach consumers and professionals in a timely, data-driven way and influence their purchasing and procurement decisions. 

Alma Media in brief

Alma Media is an international company of digital media, marketplaces and services with a strong capacity for renewal. We inspire human curiosity and choice by creating services that combine technology and content with a local heart. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti, Jobly, Etuovi.com, Nettiauto and Nettimoto. Our recruitment services include prace.cz and jobs.cz in the Czech Republic, Profesia.sk in Slovakia and mojposao.net in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services and an online marketplace for commercial properties.

Alma Media operates in 11 countries in Europe and employs approximately 1,700 professionals. Alma Media’s revenue from continuing operations was EUR 309 million in 2022 of which the share of digital business was 81%. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.fi/en/.

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