Alma Media > Releases > Press release > Alma Media has acquired full ownership of Netello Systems Oy

Alma Media has acquired full ownership of Netello Systems Oy

Alma Media Corporation                  Press Release                     6 May 2022  


Alma Media has acquired full ownership of Netello Systems Oy's shares. Previously, Alma Media owned 60 percent of the company. The parties have agreed not to publish the price of the transaction. 

Netello's operational business will continue as it has until now. The company provides digital marketing solutions specifically for small and medium-sized enterprises. Kai Leinonen, CEO of Netello Systems Oy, will leave the company and Mikko Sinilahti, the company's Chief Operating Officer will serve as the new acting  business director.  

Established in 1999, Netello Systems Oy offers SMEs successful search engine optimisation (SEO) and related services, such as conversion optimisation (CRO), search engine marketing (SEM), and website renewal and development work. The company employs 25 people. Alma Media acquired 60% ownership of the company's on March 31, 2021.  

“Netello's SEO and SEM solutions and expertise have complemented Alma Media's portfolio offering to drive business growth through marketing and have significantly strengthened our ability to serve SME businesses. The integration process, which is now being completed by this transaction, has progressed successfully over the past year and Kai has played a major role in this. We would like to thank him warmly and wish him all the best going forward,” says Kari Kivelä, SVP of Alma Consumer.  

“The combination of Netello's digital business expertise with Finland's leading digital media house services has brought about a unique package. As development progresses and continues to benefit customers, the time has come for me to thank you kindly. I have been allowed to serve our clients for more than 20 years. After the company has shifted into the best possible hands, I would like to express my gratitude to our customers, my fellow Netello colleagues and the Alma Medians for their sound cooperation", says Kai Leinonen, CEO of Netello Systems Oy.  

For more information:  

Kari Kivelä, SVP of Alma Consumer  
tel. +358 10 665 2032  

Distribution: key media, 

Alma Media in brief

Alma Media is a digital service business and media company with a strong capacity for renewal. We are building sustainable growth from media to services, providing content and services that benefit users in their everyday lives, work and leisure time. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti,, Nettiauto and Nettimoto. Our recruitment services include and in the Czech Republic, in Slovakia and in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services, an online marketplace for commercial properties and direct marketing services.

Alma Media operates in 11 countries in Europe and employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 275.4 million in 2021. Alma Media’s share is listed on NASDAQ Helsinki. Read more at

  • Published: 6.5.2022, 12:00
  • Category: Press release

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