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Alma Media divests its Baltic telemarketing unit

Alma Media Corporation                         Press release         27 April 2022


Alma Talent Oy’s subsidiary Suoramarkkinointi Mega Oy has today agreed to sell its shareholding in Müügimeistrite A/S, corresponding to 80% of the total share capital, to the company’s acting management. Müügimeistrite A/S operates in the telemarketing business in Estonia and Latvia. The company’s Managing Director Tarmo Laus, who previously held a minority interest in the company, will now take on full responsibility for its business operations. The business generated revenue of approximately EUR 5 million in 2021.

The parties have agreed not to disclose the transaction price. The transaction does not have a significant impact on Alma Media’s result.

“The Baltic telemarketing unit has performed at an excellent level under Tarmo Laus’ leadership. However, the business has very few synergies with the Group’s telemarketing activities in Finland or Alma Talent’s other business operations. Tarmo has a long track record with the company and this transaction is a good solution for the company’s clients as well as its employees,” says Juha-Petri Loimovuori, CEO of Alma Talent.

For more information, please contact: Juha-Petri Loimovuori, CEO, Alma Talent, tel. +358 500 511036

Distribution: NASDAQ Helsinki, main media,

Alma Media in brief

Alma Media is a digital service business and media company with a strong capacity for renewal. We are building sustainable growth from media to services, providing content and services that benefit users in their everyday lives, work and leisure time. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti,, Nettiauto and Nettimoto. Our recruitment services include and in the Czech Republic, in Slovakia and in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services, an online marketplace for commercial properties and direct marketing services.

Alma Media operates in 11 countries in Europe and employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 275.4 million in 2021. Alma Media’s share is listed on NASDAQ Helsinki. Read more at

  • Published: 27.4.2022, 10:00
  • Category: Press release

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