Alma Media > Releases > Press release > The Etua loan comparison service to be wholly owned by Alma Media

The Etua loan comparison service to be wholly owned by Alma Media

Alma Media Corporation                                                  Press release 29 April 2021



Alma Media has acquired the remaining share capital to become the full owner of Etua Oy, a company offering loan and insurance comparison services. Alma Media Corporation had previously a 60% shareholding in Etua Oy. The parties have agreed not to disclose the price of the transaction.

Established in 2008, is the longest-operating loan comparison service in Finland. In March 2018, Alma Media Corporation acquired 20% of the company’s share capital through a directed share issue and, in May 2019, 40% of the company’s share capital. In 2020, the loan comparison service had MEUR 1.7 in revenue.

The service allows users to compare consumer credits and housing loans. The company works in co-operation with over 25 financial sector companies and forwards the loan applications submitted through the online service to its partners. The service is always free of charge for the consumer. So far, has already served more than 250,000 Finns in their daily financial affairs. The company is a housing loan agent registered by the Financial Supervisory Authority.

Etua is reported in the Alma Consumer segment.

For more information, please contact:
Kari Kivelä, SVP, Alma Consumer, tel. +358 10 665 2032
Antti Aarvala, Managing Director, Etua Oy, + 358 40 5065 738

Alma Media in brief

Alma Media is a dynamic multi-channel media company with a strong capacity for renewal. We are building sustainable growth from media to services, providing content and services that benefit users in their everyday lives, work and leisure time. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti,, Nettiauto and Nettimoto. Our recruitment services include and in the Czech Republic, in Slovakia and in Croatia.

Alma Media operates in 11 countries in Europe and employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 230.2 million in 2020. Alma Media’s share is listed on NASDAQ Helsinki. Read more at

  • Published: 29.4.2021, 16:30
  • Category: Press release

Share article