and Wulff both say that customer feedback has been positive and encouraging. Being
able to outsource the majority of services or even all of them to the same
contact person and service provider is already a relief to many companies. And
when all the services can be obtained from the same provider, they are also
are able to offer personal, tailored services and be flexible when the customer
needs it. We listen to our customers carefully and process their requests
swiftly without unnecessary complications,” Wulff says.
the same time, the big company behind all this provides stability and
reliability to the customers.
as in the 1980s there was talk about growing less sensitive to economic
fluctuations in the media business, Raimo Mäkilä recalls. As regards the media
itself, this has not been achieved yet, but expanding the service portfolio may
be the solution.
business creates stability in our sales and customer relations. Sales of
advertising is very cyclical in nature, and there is not much we can do about
it. During economic boom, companies invest in marketing but cut back on it as
soon as recession hits. But people are more committed to systems that they have
used for years: they may consider their purchase longer than the use of media,
but they don’t give them up so easily when times are bad,” Mäkilä says.
also been noted at Alma that those customers who buy a variety of services from
the same provider also advertise more frequently. In other words, an extensive
service portfolio does create competitive edge. When competing for customers in
the service business, however, it makes no difference whether the service
provider has background in media or not.
think it’s self-evident that we also offer other services for our media
customers. And our customers haven’t questioned our references either – our contact
people are so familiar with various businesses through our media partnerships,”
media into a service
addition to the services at Marketplaces, Alma has purposefully implemented a
corporate strategy according to which the digital service business pursues
profitable growth next to the traditional print media business. Another digital
service is Alma’s Kauppalehti Tietopalvelut that provides comprehensive
information about properties, selling prices and residents, while a different
service is provided by Alma Manu, a print and delivery service that has
developed a number of new business ideas from shopping bags to parcel services.
Alma Media's brands and business areas
Alma Media's strategy