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Revamped Nettimökki responds to demand for domestic travel

Alma Media Corporation                 Press Release              29 May 2023


Domestic cottage tourism grew significantly during the COVID-19 pandemic, and renting cottages became an option for many. International operators focusing on the temporary rental of dwellings have also become active in Finland, but they only offer a small number of cottages. The revamped Alma Media's Nettimökki is strengthening its position as the most comprehensive service in the market.

Finnish operator leading in cottage rental

Domestic cottage tourism grew significantly during the COVID-19 pandemic. Many families began to consider renting a cottage as an alternative to holidays in sunny countries or a trip to the Alps, and the number of overnight stays at rental cottages increased by 21% (2019 vs 2022, Nettimökki statistics). At the same time, ecological values and the sharing economy are of increasing interest to people. An increasing number of cottages are being rented from other private persons following the peer-to-peer rental model.

“AirBnB, an international platform giant, has become almost synonymous with the temporary rental of dwellings, but it is estimated that they still only offer fewer than 1,000 cottages,” says Linda Tverin, Business Manager of Nettimökki, a part of Alma Media. Nettimökki will take an even bigger share of the Finnish cottage rental market. The key to this is the scope of the offering – going forward, Nettimökki will be the most comprehensive service on the market with 7,000 cottages on offer. According to Statistics Finland, the largest Finnish rental cottage marketplaces and brokerage websites had 11,302 rental cottages and holiday homes for rent in December 2022. 

Nettimökki is a reliable and approachable Finnish operator that serves its customers not only by electronic channels but also by phone. “Nettimökki is specialised in renting holiday homes, so the service takes into account the related special features, such as renting hottubs or rowing boats as an additional service,” says Tverin.

More efficient and smoother rental operations

Nettimökki has been transformed into an even more user-friendly service. The revamp has been implemented on the basis of user feedback to enable increasingly efficient and smooth rental operations. New tools have been added to Nettimökki, for example for the pricing of a cottage.

“Our goal is to produce the highest-quality rentals for our lessors. We want to be the primary place where Finns look for domestic rental cottages,” Tverin says.

In the revamp, Nettimökki is also merged with the cottages of Gofinland and Nettivuokraus, and the above-mentioned services will cease to operate in their current form. The revamp has tried to take into account the strengths of each service and build a single, better whole.

“By combining the services, Nettimökki will have the most comprehensive selection of rental cottages in Finland for all seasons,” Tverin goes on to say.

The revamped Nettimökki was released to users on 22 May 2023.

More information

Business manager: Linda Tverin, +358 40 569 2856,

Nettimökki, part of Alma Media, has been serving Finnish cottage renters since 2004 and the site has been seen as a reliable cottage rental platform that provides good service. For years, Nettimökki has been Finland's leading cottage rental service, sometimes attracting more than 100,000 visitors per week.

Alma Media in brief

Alma Media is an international company of digital media, marketplaces and services with a strong capacity for renewal. We inspire human curiosity and choice by creating services that combine technology and content with a local heart. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti, Jobly,, Nettiauto and Nettimoto. Our recruitment services include and in the Czech Republic, in Slovakia and in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services and an online marketplace for commercial properties.

Alma Media operates in 11 countries in Europe and employs approximately 1,700 professionals. Alma Media’s revenue from continuing operations was EUR 309 million in 2022 of which the share of digital business was 81%. Alma Media’s share is listed on NASDAQ Helsinki. Read more at

  • Published: 29.5.2023, 10:00
  • Category: Press release

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