Alma Media Sells E-kontakti

Alma Media Corporation                                   Press Release                             December 21, 2021

ALMA MEDIA SELLS E-KONTAKTI

Alma Media Finland Ltd has today agreed to sell E-kontakti to City Digital, an investment and development company specialising in online platforms and media. Its best-known brands include Suomi24, Treffit24, City magazine, Deitti.net, TableOnline.fi and Improve Media.

The business ownership will transfer to the new owner on January 1, 2022.

E-kontakti was established in 2009. It is the largest local operator in Finland, with a turnover of just over EUR 1 million in 2020.

The two sides have agreed not to make the purchase price public. The deal has no significant performance impact for Alma Media.

“Dating services are not at the heart of Alma Consumer’s strategy. Instead, our focus is on digital marketplaces in the housing and automotive sectors, comparison services and media. That is also our rationale for finding a new home for E-kontakti. We wish the service and customers all the best going forward,” says Kari Kivelä, director of Alma Consumer.

“We are excited to get a third Finnish dating service in our portfolio. We want to offer Finns domestic, safe alternatives to dating. Our mission is to reduce loneliness and thanks to this business deal, we will be even better placed to do so going forward,” rejoices the CEO of City Digital Ville Heinonen.

For more information, please contact:

Kari Kivelä, SVP, Alma Consumer, tel. +358 10 665 2032.

Distribution: NASDAQ Helsinki, main media, www.almamedia.fi

Alma Media in brief

Alma Media is a digital service business and media company with a strong capacity for renewal. We are building sustainable growth from media to services, providing content and services that benefit users in their everyday lives, work and leisure time. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti, Etuovi.com and Nettiauto. Our recruitment services include prace.cz and jobs.cz in the Czech Republic, Profesia.sk in Slovakia and mojposao.net in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for professionals and businesses. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services, an online marketplace for commercial properties and direct marketing services.

Alma Media operates in 11 countries in Europe and employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 230.2 million in 2020. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.com.

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