Saarioinen and Alma 360 to start cooperation

One of Finland’s leading food manufacturers, Saarioinen will publish a renewed customer magazine in January. It is designed and produced in cooperation with Alma 360.

Saarioinen asked for ideas for renewing their customer magazine in spring 2012 and Alma 360’s proposal was found best.

Saarioinen’s new customer magazine combines two previously distinct B2B magazines, one for retail trade and the other for HoReCa market. The new magazine aims to reach food professionals across boundaries and it offers readers a high quality B2B magazine both content wise and visually.

– We are pleased to have a new magazine that is broader in content and visually more reader-friendly. With Alma 360 we are going to develop new solutions that help us reach our target groups even better, says Marketing and Communications Director Ritva Mäenpää from Saarioinen.

The customer magazine continues to be published three times a year.

– We are very glad we could take part in redesigning Saarioinen’s magazine and help to build today’s Saarioinen brand. We want to continue working with strong brands. Saarioinen’s brands complete well our B2B and food sector portfolio, Managing Director Petri Läntinen from Alma 360 concludes.

For more information, please contact:

Ritva Mäenpää, Marketing and Communications Director, Saarioinen, tel. +358 50 631 45

Petri Läntinen, Managing Director, Alma 360, tel. +358 40 047 7343

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