Kauppalehti’s online service now an application for touch screen phones

Alma Media Corporation Press release June 19, 2012 at 9:00am (EEST)

KAUPPALEHTI’S ONLINE SERVICE NOW AN APPLICATION FOR TOUCH SCREEN PHONES

Kauppalehti, part of the Alma Media Group, will today publish a new application that makes mobile browsing of the Kauppalehti online service smoother. The new newsstream application allows viewers to follow news provided by the Kauppalehti online service on any smartphone with a touch screen, regardless of the phone’s make or operating system.

The application brings the main news and the most important stock exchange information of Kauppalehti website to the reader, as well as company, vehicle and Own Money news. The new site is one of the first mobile applications in Finland using HTML5 technology.

– People these days want to follow their newsstream, particularly business news, round the clock in a variety of reading situations, and mobile use is increasing all the time. Almost half of our decision-maker audience use online services on a mobile device at least once a week. We want to bring Kauppalehti’s news service to our readers in the format they need in their everyday life, says Johanna Suhonen, Director, Kauppalehti Content Sales.

The newsstream application is Kauppalehti’s first device-independent mobile application. Digital replicas of Kauppalehti are available for Apple’s iPad and iPhone, as well as tablets and smartphones using the Android operating system.

Kauppalehti’s newsstream application can be downloaded at app.kauppalehti.fi

The mobile newsstream application can be used at the address app.kauppalehti.fi with all smartphones featuring a touch screen. For other than touch screen devices, the content resides at m.kl.fi.

Deploying the new application is easy. When users navigate to www.kauppalehti.fi using the browser in a touch screen phone, they are automatically offered the possibility to switch to using the site with the new application.  The site also enables saving the application on the phone’s home screen.

For more information, please contact:
Johanna Suhonen, Director, Kauppalehti Content Sales, tel. +358 10 665 2095, johanna.suhonen@kauppalehti.fi

Alma Media in brief

Alma Media is a dynamic media company whose best-known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000 professionals. The company’s revenue in 2011 totalled MEUR 316.2 with an operating margin of 13.3 per cent. Alma Media’s share (ALN1V) is listed in the Mid Cap segment of the NASDAQ OMX Helsinki. Read more: www.almamedia.com.

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