Etuovi.com launches a new mobile application – innovative location based apartment search

Alma Media Corporation         Press release      7 December 2011

ETUOVI.COM LAUNCHES A NEW MOBILE APPLICATION – INNOVATIVE LOCATION BASED APARTMENT SEARCH

Etuovi.com, part of Alma Media Corporation and Finland´s leading online real estate portal has launched a new apartment search application for iPhone and iPad. Application enables users to see available apartments on a map near their current location. In addition to this, Etuovi.com launches a new kind of apartment search alert for mobile.

By using Etuovi.com´s mobile application, users can search on-sale-apartments near their current location at a given time. It is also possible to narrow down the search based on price, square area, number of rooms and type of property. 

– It is more and more common to use online services on mobile devices today. Mobile versions of real estate services are most commonly used by people who are thinking of buying a new apartment in the next few months. Etuovi.com wants to offer those planning the most important purchase of their lives a mobile service, in which the information of apartments is readily available, regardless of time and place, says Etuovi.com’s Product manager Matti Liljaniemi.

Worldwide unique search alert for mobile
The application also offers a new service, mobile apartment search alert, called Continuous search. The mobile search alert is first of its kind internationally. As in the online service, users can save their own search criteria for apartments, but instead of email, they get a push-notice of new apartment directly into their iPhone or iPad.  It only takes one push of the screen to see additional information of the apartment.

Arranging showing time and asking more information about the apartment is also easy through the application, because it is possible to call the real estate agent directly through the apartment’s information page. Possibility to react quickly offers an advantage to the consumer when an interesting apartment comes to market.

Etuovi.com’s mobile application can be downloaded for free on Apple´s App Store. Applications suitable for Android-phones and -tablets will be launched later.

For further information, please contact:
Matti Liljaniemi, Product manager, Etuovi.com, Alma Mediapartners Oy, tel. +358 50 349 2130.
Heikki Huttunen, Business unit director, Housing, Alma Mediapartners Oy, tel. +358 40 7004739.

Etuovi.com in brief
Etuovi.com is Finland’s leading online real estate portal. The business consists of a nationwide online service and a paper offering apartment information distributed to over a million households as well as other media and tools for realtor services. Etuovi.com is part of the Marketplace-business area of Alma Media Corporation. See more at www.etuovi.com               

Alma Media in brief
Alma Media is a dynamic media company whose best-known products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 2,800 professionals. The company’s net sales in 2010 totalled MEUR 311.4 with an operating margin of 13.9 per cent. Alma Media’s share (ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi​.

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