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Riikka Wulff appointed Managing Director at Alma Mediapartners Oy

Alma Media Corporation   Press release   September 28, 2011 at 14.45 (EEST)




M Sc (Econ) Riikka Wulff has been appointed Managing Director at Alma Mediapartners Oy, effective October 1, 2011. The entire organisation of the company will also be renewed.


Ms Wulff, 36, acts currently at Alma Mediapartners as Director, being responsible for product and business development, customer service and marketing. Prior to her present position, she has worked, among other tasks, as the Director for, an online c-to-c marketplace.


As a Managing Director, Riikka Wulff will report to the Board of Directors of Alma Mediapartners. Mr Raimo Mäkilä, the current Managing Director of Alma Mediapartners Oy, continues as the Senior Vice President of Alma Media’s Marketplaces business area and as a member of Alma Media’s Group Executive Team.


The organisation of Alma Mediapartners Oy will undergo other changes as well on October 1, 2011 as new business units, Cars & Motoring (Autoilu) and Housing (Asuminen) will be formed. The Housing business consists of Etuovi product family as well as online service. Cars & motoring includes online service. Customer support and Marketing function will comprise marketing, customer service and sales support. IT and Development function will expand its role to product and user interface design.


“The development of Alma Mediapartners Oy’s business is on good track. By changing the head of the business and reorganising the company, we ensure that our success can continue. These actions enable, for example, the growth of the digital business in line with Alma Media’s strategy. We also seek growth outside our current businesses, Raimo Mäkilä comments.


The members of Alma Mediapartners Oy’s management group as of October 1, 2011 are:


Ms Riikka Wulff, Chairman
Mr Heikki Huttunen, Housing
Mr Tomi Viitasalo, Cars & Motoring
Ms Minna Marjava-Kontio, Customer support and Marketing
Mr Tero Lehtimäki, IT and Development
Ms Nina Pyyhtiä, Business Controlling
Ms Virpi Juvonen, HR.


Alma Mediapartners Oy is focused on nationwide marketplaces business. Its best-known services are,, and Alma Mediapartners is owned by Alma Media (65%) and Arena Partners (35%), a development company of several regional newspapers appearing in Central Finland.


For further information, please contact


Raimo Mäkilä, Senior Vice President, Marketplaces,  tel. +358 40 546 1892
Riikka Wulff, Alma Mediapartners, Managing Director as of October 1, 2011, tel. +358 40 777 8299


Alma Media in brief


Alma Media is a dynamic media company whose best-known products are Aamulehti, Iltalehti, Kauppalehti and Alma Media employs approximately 2,800 professionals. The company’s net sales in 2010 totalled MEUR 311.4 with an operating margin of 13.9 per cent. Alma Media’s share (ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at

  • Published: 28.9.2011, 16:45
  • Category: Press release, Releases

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