Alma Media’s right to use Etuovi.com trademark in online services confirmed

Alma Media Corporation   Stock Exchange Release   June 16, 2011 at 14.00 (EEST)

ALMA MEDIA’S RIGHT TO USE ETUOVI.COM TRADEMARK IN ONLINE SERVICES CONFIRMED

The Helsinki Court of Appeal ruled in December 2010 that Alma Media has the right to use its trademark ETUOVI.COM as the brand for its online services. Additionally, the Court of Appeal decided that Alma Media does not have a right to use the ETUOVI.COM as the trademark of a newspaper. Both parties applied the Supreme Court for a leave to appeal the ruling. On Alma Media’s part, the complaint would have concerned the right to use the ETUOVI.COM as the trademark of a printed newspaper.

The Supreme Court has decided that it will not grant a leave to appeal to either of the parties in the dispute, thus the decision of the Helsinki Court of Appeal given in December 2010 remains unchanged.

“We are pleased with the Supreme Court decision, although we were not granted a leave to appeal. Now the long trademark dispute has, from our perspective, come to a satisfactory end and the claims regarding ETUOVI.COM online service are completely dismissed. There are no obstacles for Alma Media to use its trademark Etuovi.com as the brand for its online services, and the name of the Etuovi.com newspaper was changed into Asuntomedia earlier. Thus, the decision of the Supreme Court has no impact on our business,” says Mr Mikko Korttila, General Counsel of Alma Media Corporation.

Etuovi.com will continue as the most popular and best-known national housing and real estate online service.

Alma Media Corporation
Rauno Heinonen
VP, Corporate Communications and IR

For further information, please contact:
Mikko Korttila, General Counsel, Alma Media Corporation, tel +358 50 5934589.

Distribution: NASDAQ OMX Helsingin Pörssi Oy, main media

Alma Media in brief

Alma Media is a dynamic media company whose best-known products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 2,800 professionals. The company’s net sales in 2010 totalled MEUR 311.4 with an operating margin of 13.9 per cent. Alma Media’s share (ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi

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