Lehdentekijät acquires Titanik Helsinki

Alma Media Corporation   Press Release   October 13, 2010 at 13.00

 

LEHDENTEKIJÄT ACQUIRES TITANIK HELSINKI

 

Kauppalehti Oy, a subsidiary of Alma Media Corporation, will acquire Suunnittelutoimisto TTNK Helsinki Oy (Titanik Helsinki), an agency specialized in digital marketing communications. The deal, to be closed on November 1, 2010, will broaden the content production offering of Alma Media Lehdentekijät, the business unit in Kauppalehti Group offering customer magazines. The parties have agreed not to disclose the deal value. The deal carries no effects to the personnel.

 

The digital marketing communications expertise of Titanik Helsinki and the content expertise of Lehdentekijät are complementing each other. The importance of content produced to the new channels is constantly growing. The digital marketing communications expertise will strengthen the offering of Lehdentekijät both to existing customers and in bidding for new business.

 

– The customer magazine business in Finland has been growing steadily. The position of customer publications has been strengthened by the expansion of customer loyalty programs and customer relationship systems. The need for well-planned content is constantly increasing, says Petri Läntinen, the Managing Director of Lehdentekijät.

 

Lehdentekijät is one of the leading customer magazine houses in Finland. It has more than 40 regular publications in its production.

 

Titanik Helsinki is a channel-independent marketing communications agency that has been founded in 2006 and currently employs six designers.

 

 

For more information, please contact:

 

Petri Läntinen, Managing Director, Lehdentekijät,
petri.lantinen@lehdentekijat.fi, tel. +368 400 477 343
Tero Salonen, Managing Director, Titanik Helsinki,
tero@titanikhelsinki.fi, tel  +358 40 7611 349
Juha-Petri Loimovuori, Managing Director, Kauppalehti,
juha-petri.loimovuori@kauppalehti.fi, tel. +358 500 511 036

 

Alma Media in brief

 

Alma Media is a dynamic media company whose best-known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs nearly 3,000 professionals. The company’s net sales in 2009 totalled MEUR 307.8 with an operating margin of 13.5 per cent. Alma Media’s share (ALN1V) is listed in the NASDAX OMX Helsinki Exchange. Read more at http://www.almamedia.fi/

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