Iltalehti and Kotikokki.net to start cooperation

Alma Media Corporation   Press release    5 June 2008

 

ILTALEHTI AND KOTIKOKKI.NET TO START COOPERATION

 

Publishing house Iltalehti, which is part of Alma Media Group, has signed a cooperation agreement with an online service named Kotikokki.net. In this connection, Alma Media Corporation has acquired from Rohea Oy a 15% share of Kotikokki net Oy, which is the holding company of the online service.

 

Kotikokki.net is an online service focused on cooking. The service offers a selection of ideas and recipes to all interested in cooking – for everyone from beginners to gurus. Tried and trusted recipes are created by other users of the service.

“Our cooperation will cover actions related to both content and marketing. Kotikokki.net will compliment nicely the lifestyle sections of Iltalehti.fi”, says Kari Kivelä, Publisher of Iltalehti.

 

For further information, please contact:

 

Kari Kivelä, editor-in-Chief and Publisher , Iltalehti, tel +358 10 665 2032

Eero Holmila, Kotikokki.net, tel +358 40 592 0671

 

 

Iltalehti is the publisher for the third largest printed newspaper in Finland as well as the most popular online service, Iltalehti.fi. In the first half of 2008, Iltalehti.fi has regularly gained more than 1.3 million visitors weekly.

 

Alma Media is a profitably growing and internationally expanding company that invests in the future of newspapers and online media. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Net sales in 2007 totalled EUR 329 million and the operating margin was over 19%. The company’s share is listed in the Mid Cap segment of the OMX Exchange’s Nordic List, trading code ALN1V.

 

Rohea is a small enterprise focusing on producing and creating online consumer services. Kotikokki.net, which is designed and implemented by Rohea, has in 2007 and in the beginning of 2008 grown to become the largest Finnish food & recipes service.