Alma Media > Releases > Press release > and Fonecta join forces and Fonecta join forces

ALMA MEDIA OYJ                                  PRESS RELEASE May 8, 2007
ETUOVI.COM AND FONECTA JOIN FORCES, part of Alma Media Corporation, and Fonecta Oy have signed a cooperation agreement covering content offering and visibility. According to the agreement, Fonecta will provide the maps and text advertisements shown on the online marketplace.
Fonecta will provide each home on sale on with a map image and map links to the schools, day care centres and grocery stores closest to the property. Clicking on the map image or links, the user is taken to Fonecta’s service providing more map functionality. will bring its own property information to the maps of Fonecta’s service available through the search function by clicking on a separate link. The link will take the search user direct to’s property presentations.
The cooperation also covers the targeted text advertisements on online service. is responsible for placing the advertisements effectively, while Fonecta takes care of the optimisation and sales of the advertising space.
“This allows even smaller companies to gain targeted, local visibility on According to the TNS Atlas survey conducted in 2006, the users of are particularly interested in products and services related to homes and interiors. The map service is helpful in finding the services near by. Many long-term choices on choosing purchasing sources are made in connection with moving to a new home,” says Petri Pekki, director, Alma Media Interactive. is Finland’s largest online service presenting homes and holiday homes on sale and for rent. The service allows viewers to look at the properties through detailed information, images, maps and a variety of search options.
Fonecta is Finland’s most popular contact information provider and the undisputed leader in the business in Finland.
More information:
Fonecta Oy, Timo Wallius, Director, tel. +358 20 4422240
Alma Media Interactive, Petri Pekki, Director, telephone +358 400 768 801
Major media
Alma Media is a profitably growing and internationally expanding company that invests in the future of newspapers and the online media. Its best known products are Aamulehti, Iltalehti, Kauppalehti and
Net sales in 2006 totaled EUR 302 million and the operating margin was 16 %. The company’s share is listed in the Mid Cap segment of the OMX Nordic Exchange’s Nordic List, trading code ALN1V. More information at
  • Published: 8.5.2007, 12:15
  • Category: Press release, Releases

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