Privacy at Alma Media

We have removed the data file descriptions published in accordance with the Finnish Personal Data Act (523/1999, inoperative as of 1.1.2019, replaced with Data Protection Act 1050/2018). You may find relevant privacy information below.

Privacy notice

We at Alma Media Group (”Alma”) respect your right to privacy and strive to provide you with safe and secure user experience. At the same time, we want to understand your needs and interest and create content that you find interesting. By collecting data from multiple sources and by utilizing data innovatively we can create added value for the users of our services as well to our advertising customers.

In this privacy notice we will provide you with information on how companies belonging to Alma Media Group collect and use personal data.

We provide services to data subjects primarily through our business areas. Alma’s business areas are: Alma Talent, Alma Consumer and Alma Markets. The companies belonging to each business area are considered as joint controllers together with Alma Media Corporation.

The controller of Alma Talent’s customer and marketing database (together with Alma Media Corporation) is:
Alma Talent Oy (business-ID 0869288-1)

The joint controllers of Alma Consumer’s customer and marketing database (together with Alma Media Corporation) are:
Alma Media Kustannus Oy (business-ID 2442233-9)
Alma Media Suomi Oy (business-ID 0869290-2)
Alma Manu Oy (business-ID 1058025-6)
Rantapallo Oy (business-ID 2297415-6)
Kotikokki net Oy (business-ID 2192628-3)

The joint controllers of Alma Market’s customer and marketing database (together with Alma Media Corporation) are:
Alma Mediapartners Oy (business-ID 2307556-6)
Alma Career Oy (business-ID 1482646-0)

When you use a site, product or service that is offered by one these companies, the companies within the same business area are joint controllers regarding your personal data. The products and services of Alma may be found here

Monster.fi -service that belongs to Alma Career Oy / Alma Markets is provided in collaboration with USA-based company, Monster Worldwide, Inc. (”Monster”). Monster acts as an individual data controller in addition to Alma Career Oy. In addition to this privacy notice, you may find information on Monster’s privacy notice that may be found here

We ask you to familiarize yourself with this privacy notice. The purpose of this privacy notice is to fulfil the requirements of General Data Protection Regulation and other applicable data protection legislation and to provide relevant privacy information at one place. 

Please note that our services may contain links to third party sites. We do not control these sites and this privacy notice does not apply to these sites. Please use consideration when browsing through Internet and familiarize yourself with the privacy practices of these third party sites separately.

  • What types of personal data we process?

    We have both consumers and businesses as our customers. In addition to processing personal data of consumers customers, we process personal data of potential consumer customers and representatives or employees of our business customers and potential business customers.

    The types of personal data we process include personally identifiable data, observed data collected with cookies and other similar techniques, location data, questionnaire and panel data and derived data which is inferred from the data listed above.

    In addition, at Alma Talent Information Services we process variety of business, personal and real estate data.

    We may combine observed data with other personal data relating to you and enrich observed data with the data provided by you. We process personal data only to the extent needed to fulfil the defined purposes of use.

    All our operations do not require that we process data that could be used to identify you personally. If we can fulfil our legitimate business purposes by using data that cannot be used to identify you personally, we process data, e.g. in product development, in aggregated and anonymous form.

    We typically process the following personal data:

    Personally identifiable data of consumer customers:

    1. Basic information, such as forename and last name, address, phone number, email address;
    2. Demographic information, such as country of residence, marital status, gender, language, income level and information related to property, title or profession, information related to employer;
    3. Information related to customer relationship, such as requests for quotas made in or with the help of our services, orders and purchases from Alma or from third parties offering services through Alma’s services, different stages and events from purchase process, information on ads published and on the target of ad, customer number, information related to billing and debt collection (method of payment, details of means of payment, social security number in credit transactions), contacts and reclamations and recordings of customer service telephone calls, security camera or chatbots. If you use paid services, we may save with your consent encrypted information about your credit card to a trusted third party service in order to enable future payments. We ourselves save only the type of credit card, expiration date and the four last digits of the credit card. If payment is made through internet payment systems, we save generic ID that is used to allocate payments. If payment is made through net bank, we save the reference number and ID of the bank;
    4. Other information related to the use of services, such as usernames and passwords, screen names, searches and comparisons made through the services, targeted benefits and campaigns, information on whether you have opened newsletters and marketing messages and the following actions you have made, content you have created or related to you (e.g. content and communication produced in social media sites related to the data controller), sign-in services used (e.g. Facebook Connect) and information on which sign-in services the user account is attached to;
    5. Information related to choices and interests, such as direct marketing consents and opt-outs;
    6. Comments and reviews given by you in our services provided that those comments and reviews are given under your name or screen name which can be associated with you personally. Please note that if you leave comments or reviews by using outside sign-in services (such as Facebook Connect), your profile information is visible to other users in connection with your comments and reviews. Comments and reviews are not, however, used for any other purposes that to enable the comment and review feature.

    Personally identifiable information related to business customers:

    1. Basic information, such as forename and last name, address, phone number, email address;
    2. Information related to employer, such as name of the employer, business-ID, area of operations and contact details;
    3. Information related to tasks and position, such as area of responsibility and board membership;
    4. Information related to customer relationship, such as orders, products and services of the company offered through Alma’s services and use and manage rights related to the services, billing information, contacts and reclamations;
    5. Information related to the use of the services, such as user names and passwords, information on whether you have opened newsletters and marketing messages and the following actions you have made;
    6. Information related to choices and interests, such as direct marketing consents and opt-outs, information on interests.

    Information related to potential customers:

    We typically process the following information about our potential customers, such as persons likely to be interested in our services and persons who have previously been our customers: name, contact details, age, gender, mother tongue, title or profession and other information, such as segment that the data subject belongs to. We also process the following data of the representative of our potential business customer: information related to the tasks of the person, such as title or area of responsibility within the company.

    Information observed via cookies and other similar techniques:

    We automatically collect information on how you use Alma’s sites and mobile applications (e.g. the duration and time of the visit, the search terms you used when entering the site) and which sites and subareas of the sites you visit. In addition, we collect technical information on your device (including but not limited to IP-address, device ID, physical location, browser, operator and operating system and the related URL-addresses). Information is automatically generated in service logs or collected via cookies. You may find further information on cookies below on ”What are cookies and how are they used?”.

    Location data:

    Location data is defined by using applicable geo and Internet positioning methods. Location data is collected and used primarily when you use application or site of Alma which you have given a consent to provide location based services such as local weather information or location based advertising. Some applications may locate the user’s device also when the user is not actively using the application. This does not, however, mean that Alma would continuously monitor your location but Alma only saves information on certain predefined locations by using so called beacons. Certain services enable you to save important locations, such as home, work, school or stores, to a map. In this case, information is based on information you provide us instead of locating your device.

    Questionnaire and panel information:

    We may conduct individual questionnaires on our websites or invite you to take part in a more permanent research panel. Typically, the answers are nameless, but we collect different sociodemographic information on the respondent to gain some background information on the answers. We may combine information given by you in questionnaires and data observed via cookies in statistical modelling and broaden the information to apply to a more wider group. We do not combine questionnaire or panel information to personal data of personally identifiable customer unless we have been given a consent to do so.

    Derived data:

    We use the information described above in mathematical models. For example, we target advertising by using a model that assumes that people with similar social-demographic background act similarly.

    Business, real estate and personal information in Information Services: 

    Through Business Information, Real Estate Information and Personal Data sections of Alma Talent’s Information Services we process and disclose to our customers the following information:

    1. Business information, such as the position and authority of the person in charge in different companies and organisations, date of birth or social security number of the person in charge (social security number requires a legal purpose of use and a permission from the information provider), contact details, domicile, nationality:
    2. Real estate information, such as ownership information on real estates (e.g. name, date of birth or social security number, address) and resident information of apartments (e.g. name, apartment number, date of birth, move-in date);
    3. Personal data, such as name, address, mother tongue, information on trusteeship, information on payment defaults, bans of business operations, debt restructurings, prenuptial agreements, gifts;
    4. Information on decisionmaker database, such as name, title, company and company’s background information which the person represents (e.g. area of operations, employee amount, net revenue amount), the operative and/or procurement area of responsibility and contact details (visiting and postal address, email address, mobile number). 

    The information on sections 2 and 3 above as well as information on bankrupt and company reorganisation databases are disclosed only to customers that have a legitimate reason to process the information and are given permission by the information provider.

    Sensitive information:

    Should you choose to provide us with sensitive information, such as religion, sexual orientation, country of origin on E-kontakti.fi -service or political affiliation on Uusisuomi.fi -service, we process this information based on your consent. Regarding Alma Talent, we may be given information on your trade union membership from you based on your consent or from your trade union when we are offering services at a discount price to members of the trade unions together with these trade unions.  

    Sensitive information is always used only to offer the specific service in question and information is not disclosed outside the specific service. If you choose to provide sensitive information where such information is not asked, you will do so at your own risk.

  • Where do we obtain personal data?

    We obtain personal data when you create an account, make an order or get in touch with us. We obtain personal data directly from you or, in case of a group order, from a party making the group order on your behalf. Information may be observed or derived from your use of our services. Personal data may be collected and updated from personal data databases of Alma Media’s group companies. In addition, we obtain personal data from databases of authorities, payment default databases, social media sites related to our operations and other trusted sources. Information processed by Alma Talent Information Services is obtained from different information providers or collected by us via phone calls. 

  • For what purposes do we use personal data and what is the legal basis of processing?

    We process personal data on the following grounds based on applicable legislation:

    Contract: We process your personal data to fulfil the contract for the service or product that you have ordered. Personalisation is a key feature of some of our services in which case consider that personalisation is part of fulfilling the contract. We cannot make an offer or fulfil a contract, such as deliver a newspaper, enable signing-in to our services or tailor content on the basis of your interests, invoice our services or be in touch with you in matters related to the contract, unless we process your personal data. When collecting personal data, we aim to notify you which information is mandatory to fulfil the contract and which information may be given voluntarily.

    Consent: We may process personal data on the basis of your consent to send you electronic direct marketing (if the applicable legislation requires us to obtain consent), to disclose your personal data to trusted third parties’ electronic direct marketing or to provide you with location based services. We may also request your consent in case the purposes of processing would change or we would have to process sensitive data, such as data on trade union memberships. You may withdraw your consent at any time. Withdrawing consent may affect usability and features of some our services. Withdrawal of consent does not affect the processing of personal data carried out prior to withdrawal.

    Please note that all marketing activities do not require explicit consent. For example, we may send you marketing emails on products or services that are similar to the ones you have purchased during your current customer relationship. We may also send you marketing emails regarding products or services that relate to your area of responsibility at work to your work email address. In these cases, you may always opt-out of direct marketing. 

    Legitimate interest: We process personal data within Alma Media Group to analyse and improve business operations and customer services, for product development and reporting, for profiling and segmentation and to target advertising.

    Our aim is to improve customer understanding and create services and content that fit your interest. For example, in product development and reporting we mainly process data in aggregate format and the reports cannot be used to identify individual data subjects. In targeted advertising we primarily use information on segments as defined more detail below. 

    We process personal data to prevent and to investigate malpractices. At times, we may need to investigate logfiles or phone recordings to examine malpractices or errors in customer service or technical function of our services. Camera surveillance is used at our service counters for security reasons.

    We provide Alma Talent Information Services to offer comprehensive information on decisionmakers of Finnish companies so that our customer may update their own personal data databases or to connect with persons that might be interested in their product and services. By using our services, customers may ensure that their own customer databases are accurate and up to date in accordance with requirements of the data protection legislation and to carry out marketing operations based on their legitimate interest.

    In addition, we may use personal data to conduct marketing and opinion research and to carry out marketing via phone or post or related to data subject’s work. 

    Phone calls to customer service may be recorded to secure rights of both parties. Phone calls may be recorded based on legitimate interest also in cases where customer relationship has not been formed. 

    We have a legitimate interest to fulfil the above purposes, and we consider that you may expect such processing based on the relationship between you and the company belonging to Alma Media Group or on the basis of your employment or position. You may object processing as described below. We aim to minimise personally identifiable data to protect your privacy. 

    Legal obligation: We may be required to save some of your personal data to fulfil the requirements of the Finnish Accounting Act or other mandatory legislation also after the expiry of customer relationship. In this case, the processing is based on fulfilment of legal obligation.

    Alma as a data processor: In some cases, we act as a data processor and process personal data on behalf of a third party data controller. For example, the data given by you in various contact forms of Alma Markets are primarily processed by Alma as a processor on behalf of various real estate agents, car dealerships, banks or insurance companies. In certain cases, this data can also be processed for individual purposes of Alma Markets, for example to investigate malpractices.

  • What are cookies and how are they used?

    We may collect behavioural information on Alma’s digital services and mobile applications via cookies and similar techniques, such as web beacons, pixels and tags. A cookie is a small text file that is save on your terminal equipment and contains a nameless, numerical identifier which we may use to identify and measure the different browsers that visit our services. A similar identifier to cookie is used also in mobile applications. Cookies and other techniques do not harm your terminal equipment or files. They cannot be used to spread viruses and they do not enable to search information on your hard drive. Also third parties set cookies or use similar techniques on Alma’s sites.

    We use cookies and similar techniques to improve our services, to show relevant advertising and to tailor the content of our services or marketing messages. We help advertisers to target advertising to such Alma’s users which have visited advertiser’s web shop and watched a particular product. Similarly, Alma’s advertising may be targeted on third party services outside Alma’s network based on user’s visit to Alma’s services. 

    We may combine behavioural data collected via cookies and similar techniques to personally identifiable information, such as name or email address but more typically we use demographic information, such as age place of residence, to enrich observed behavioural data. In this way we may create segments on users of our websites. These segments are compiled of information that relates to a group that is estimated to act similarly or to possess similar features, such as people likely to be interested in sports (interest segment), people likely to buy a car or a new apartment (intent segment), people living in Helsinki metropolitan area (geographic segment) or people aged 20-30 years (demographic segment). When targeting advertising, we may to find segments that interest advertising instead of targeting advertising to you personally.

    So-called first party cookies are set by the domain the user is visiting. In addition, our services contain third party cookies, such as cookies of advertising networks, measurement and analytics services, advertising technology providers and social media services. The privacy terms and condition of social media services shall apply in connection with processing of personal data in social media services.

    We use, for example, Google Analytics to measure the use of our services. We use Google Analytics remarketing features (remarketing, similar audiences, Google Display network impression and interest reporting and Google Analytics User ID feature).  Google Analytics employs cookies that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies (such as pseudonymised IP address) is transmitted to Google’s servers around the world and stored there. Consequently, such data may be processed on servers that are located outside user’s country of residence. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google may also modify advertising based on user’s behaviour. Google may also transfer data to third parties if required by legislation or in cases where the third party is processing data on Google’s behalf.

    We strive to ensure, by different physical and electronic means and contractually, that your data is not accessed by unauthorised third parties and used for any other purposes than the ones required by the agreed collaboration. We aim to ensure that third parties follow the applicable legislation. 

    Cookies and similar techniques are used on Alma’s sites primarily for the following purposes:

    Functional cookies: Functional cookies are essential for function of the webservice and therefore these cookies are always in use.

    Access to and storing of information: Storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

    Personalisation: The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

    Ad selection, delivery and reporting: The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase.

    Content selection, delivery and reporting: The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content.

    Measurement: The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service.

    Disclosure of data to third parties: Disclosure of data to third parties e.g. disclosure of segments to campaigns. Data is primarily in such a format that it cannot be used to personally identify an individual.

    Linking devices: Allow processing of a user's data to connect such user across multiple devices and use of such data for the above-mentioned purposes.

    Social Media: To identify the user in social media services, to select and deliver advertisements, to enable log-in with social media account, to participate in conversation and comments and to share information easily in social media services.

    You may use the choices described below.

  • How long do we retain personal data?

    We retain your personal data at least for the duration of the customer relationship and for a reasonable period thereafter. Personal data which are processed on the basis of customer relationship is primarily retained for at least 48 months from the expiry or termination of the customer agreement or from last sign-in to a digital account in order for us to send you offers based on your order or purchase history or your inferred interests, enable easy reactivation of services, to develop our services and to reply to possible reclamations. 

    In the event you have not used any services of any our business areas (e.g. by signing-in to a service) within reasonable time, we may send you an email to confirm your customer relationship. If we do not receive a confirmation within the time limit set, we consider the customer relationship expired. Before we delete your personal data we may send you a reminder email. After this your profile cannot be reactivated. In about three months after the expiry of the customer relationship as described above, we delete personal data that are considered unnecessary and transfer typically information on your name, contact details, age, gender, mother tongue, title or profession as well as other information, such information on a segment you belong to, to a marketing database. We process personal data for marketing purposes until you prohibit marketing. If you prohibit marketing, and we have no other purpose to use your personal data, we retain information on the prohibition and your contact details in order to make sure that you receive no marketing from us.

    We typically retain phone records of customer service for 12 months unless there are grounds for a longer retention period. 

    Data collected via cookies and other similar techniques are typically retained for 24 months as the data of this period is considered to describe your interests. Derived data combined with customer data may be retained as long as the customer data or the data in marketing database are retained.

    We strive to keep the personal data that we process accurate and up-to-date by removing unnecessary data and by updating outdated data. Please check your personal data from time to time by signing-in to your data (Omat tiedot) sections of our services. Please note that you may also affect the retention time of your data by using the choices described below, e.g. by requesting for a deletion of your data.

    We are currently in process of developing and testing capabilities to removing data on expired customer relationship which may lead to cases where we retain personal data for longer periods as described above. We strive to update our systems as soon as possible. 

    We fulfil our legal obligations regarding data retention. We may have to retain information on fulfilment of contract for over 10 years to defence legal claims.

  • What choices do data subjects have?

    We are committed to offering choices and control over privacy and we are in the process of developing user-friendly choices so you could control your personal data through your user account. Below we list different measures you can take at the moment to influence how your personal data is being collected and processed:

    Right of access, rectification and deletion: You have the right to request access to your personal data we process. At your request, we will rectify, supplement or delete any inaccurate or outdated personal data relating to you. Right of access may be restricted based on applicable legislation, privacy of others and business secrets. Certain personal data of Alma Talent Information Services are forwarded directly from authority sources in which case requests for rectification, completion or deletion of personal data must be directed to the authority providing the information.

    Data portability: You have the right to transmit personal data to another controller when we process your data automatically based on a contract or your consent, by contacting our customer service.

    Right to object direct marketing, including profiling associated thereto: You may at any time prohibit the disclosure and processing of your personal data for direct marketing purposes by clicking on the link at the end of the marketing message or by contacting our customer service.

    Right to object and restrict processing: You have the right to object to processing we carry out based on legitimate interest on grounds relating to your particular situation. For example, in these situations, we restrict processing of your personal data. Processing may be restricted also in case you contest the accuracy of your personal data in which we restrict processing until we can verify the personal data relating to you.

    Withdrawal of consent: You may withdraw a consent you have given at any time by contacting our customer service or by other means specifically provided to you. For example, you may at any time withdraw consent to use your devices location by using the settings of the device, browser or application. You may withdraw consent for direct marketing by clicking on the link at the end of the marketing message or by contacting our customer service.

    Right to lodge a complaint: You have the right to lodge a complaint with the relevant supervisory authority in case you feel that we have processed your personal data contrary to this privacy notice or the applicable law.

    If you wish to use the rights described above, please note that requests are reviewed on a case by case basis. Please use the form provided to you here to use your right of access or deletion. We ask you to verify your identity when using your rights. Please note that we may save and use your personal data if it is necessary to fulfil our legal obligations, to solve disputes or enforce contracts.

    You may influence cookies and similar techniques as follows:

    Private browsing: Private browsing (”Private Browsing”, ”Incognito”, ”InPrivate”) enables you browse the Internet while disabling storage of data in cookies.

    Disable cookies: You may disable cookies by adjusting your browser settings. Blocking cookies may have an effect on the functionalities of our services. In addition, it may have an effect the price of the service: for example, in Alma Talent Information Services you may download multiple times the same document within the same session but we only invoice you for one search. Without cookies we cannot track the use and therefore we invoice each search separately.

    Clear cookies and mobile identifier: You may clear cookies by using your browser settings or reset your mobile identifier by using the device settings. By clearing cookies and mobile identifier you may change the identifier that is used to profile you. This does not stop the collection of data but resets the identifier and clears the profile based on previously collected behavioural data.

    Disable Google Analytics: You may prevent your data from being used by Google Analytics by downloading and installing the add-on for your web browser. This add-on prevents Google Analytics JavaScript (ga.js, analytics.jus and dc.js) from sharing browsing data with Google Analytics.

    Opt-out from targeted advertising: The most important advertising technologies we use are listed below. You may opt-out from targeted advertising by vising the opt-out sites of each party:

    Adform

    AppNexus

    Celtra

    Google

    Rubicon

    SalesForce Audience Studio

    Criteo

    Choices regarding data processing in mobile applications: Users have multiple choices on how mobile applications collect personal data. Often, mobile applications offer choices on how location data is used, how push-notifications are sent and whether advertising is targeted. In addition to application settings, user may influence data collection on general settings of the device.

    You may opt-out from targeted advertising by Google here and by Facebook here . Other systems used by Alma and targeted advertising by other third parties may be influenced within the IAB Europe Self-Regulation Framework on Online Behavioural Advertising here.

    Please note that if you make choices via the above links, opt-outs will be cleared if you delete cookies from your browser. The choices you make are browser-specific, so if you use multiple browsers, please make sure that you make the choices you want on each browser separately.

    If you opt-out from targeted advertising, you still see as much as advertising as before, but such advertising is not selected based on your estimated interests.

    If advertising targeting is not based on cookies, the choices you make regarding cookies may not have an effect on the data processing made in connection with advertising targeting. The browser you use may not allow disabling other technologies than cookies.

  • Which parties process personal data?

    Your personal data is processed by those employees of Alma Media Group which have a need to know the data to fulfil their work obligations. In addition, we use subcontractors to process data in which case we contractually make sure that personal data is processed in accordance with applicable legislation. If we transfer personal data outside EU/EEA area, we make sure that the transfer is made by using the mechanisms laid down by the applicable legislation, such as Standard Contractual Clauses approved by the European Commission.

  • Where is personal data disclosed to?

    Alma Media Group: We may process your personal data within Alma Media Group. The companies belonging to Alma Media Group, in addition Alma Media Group’s parent company Alma Media Corporation, are listed in the beginning of this privacy notice.

    Information Services: Alma Talent Information Services compile personal data from different information provides, e.g. the following information on decision makers of companies, owners of real estates and other persons: name, contact details, information on trusteeship, payment defaults, bans of business operations, debt restructurings, prenuptial agreements and gifts. This information is disclosed to customers of Information Services in accordance with the terms and conditions of each service. The extent of the personal data disclosed to the recipient differs on the basis of recipients’ industry and purpose of use and primarily requires permission from the information provider. Information contained in the decisionmaker database is disclosed to targeted campaigns and to carry out continuous maintenance of customer’s own customer and marketing databases. Business customers may use personal data of decisionmakers to market such services that are relevant to the duties or status of the data subject.

    Advertising segments:

    Buying and selling of advertising space real-time: Buying and selling of advertising space is typically carried out automatically and in real time by using software. Advertising customers and their partners use data collected from Alma’s sites to make decisions to buy advertising space and to measure results of the campaign (impressions, reach and conversion). In accordance with Alma’s sales terms, the data collected from Alma’s network may not be used for any other purpose or combined with other data without Alma’s permission.

    Disclosing segments to campaigns: At times, we may carry out brief campaigns with our partners where we grant access to segment data to the partner so that the partner could reach those segments that are likely to be interest in partner’s products or services. In this case, the partner may combine data to its own data. The duration of the campaign is limited and combination is primarily carried out real-time or short-term so that partner cannot enrich its own customer database with Alma’s segments.

    Please note that advertising segments may be used outside Alma’s network in such a manner that partners are processing personal data of Alma’s customers as data processors. For example, Facebook’s custom audience is formed by using your email address or phone number to create an encrypted ID which is compared with Facebook’s encrypted IDs. This enables us to target advertising to Alma’s customers in Facebook or to create segments that resemble Alma’s customers’ profiles. Alma do not receive information on which of the IDs transmitted to Facebook are used in the final segment and which of the IDs do not have a match in Facebook. Correspondingly, Facebook do not receive information on the identity of the person behind the ID. Facebook is committed to use the segments only for Alma’s advertising. You may influence custom audience on Facebook  data-sf-ec-immutable="">

    Authorities: We may disclose your personal data to authorities when we have a legal obligation to do so. These authorities include for example tax, police, enforcement and supervision authorities.

    Research and product development: We may disclose your personal data for scientific and historical research and product development. Data is primarily altered to such a format that the data subject cannot be identified anymore.

    Mergers and acquisitions: In the event we sell, merge or otherwise reorganise our business operations, your personal data may be disclosed to buyers and their advisors.

    Direct marketing and opinion and market research: We may disclose your personal data to consent or opt-out based marketing and opinion and market research unless you have prohibited this. We may, for example, disclose search criteria saved by you, contact request related to certain listings and contact information to our selected partners, such as sellers or real estate agents of listings you find interesting.

    Event partners: The personal data of participants to Alma Talent’s free events are disclosed on a regular basis to the partners of such events.

    Consent: We may disclose your personal data to third parties if we have your consent to do so.

    Debt collection and legal claims: We may disclose your personal data to third parties if it is necessary to execute a contract, to collect debts, to investigate breaches or to establish, exercise or defend legal claims.

    Service providers in market places: In certain cases service provision and complying with contracts requires disclosure of your personal data. If you have visited our marketplaces and requested a quota from a third party (e.g. loan quota from a bank in connection with changing apartments) or ordered a service (e.g. vehicle inspection for your car), we disclose necessary information to the service provider in question so that it can provide you with the quota you requested or offer the service you ordered. We may also disclose to partners personal data, such as name, email address and information on listing, of a data subject who has purchased additional visibility so that the partners may be in contact with the data subject and find out how the additional visibility product has served. Regarding services related to job searches, please visit Monster´s privacy notice.

    Employer organisation in corporate orders: If the use of the service is based on the order made by your employer or other organisation, we may share information on your use of the service to your employer organisation’s contact person to such extent sharing of data is necessary for invoicing, for example.

    Publication of data: Certain of our services, such as dating service e-kontakti.fi, is meant to allow sharing of information between users and to allow other users to find users. This means that part of the information is public as a default and may be accessed by any user of the Internet. In many services you may yourself define your privacy settings and/or determine what kind of information you provide.

    Primacy of contract terms: If we have committed contractually to not to disclose personal data outside the specific service, such contract terms shall take precedence.

    Data never disclosed: Personal data from following services are never disclosed outside the service in question: Lawyers’ matriculate, Finland’s state calendar and dictionary services.

  • How is data protected?

    We protect your personal data with care by using adequate technical and organisational security measures. Databases where personal data is saved are protected with firewalls, passwords and other technical means. Databases and their backup copies are in secure facilities. Manually processed documents containing personal data are stored in secure facilities so that unauthorised personnel cannot access the documents. We make sure that only such of our employees and employees of our subcontractors may access the data that have a need to know in order to perform their work obligations. Work premises may be entered only by using access passes. 

  • When is Alma acting as a joint controller?

    We provide services to data subjects primarily through our business areas. Alma’s business areas are: Alma Talent, Alma Consumer and Alma Markets. The companies belonging to each business area are considered as joint controllers together with Alma Media Corporation.

    The companies belonging to certain business area and Alma Media Corporation have entered into written agreements on joint controllership.

    The joint controller of Alma Talent’s customer and marketing database (together with Alma Media Corporation) is:

    Alma Talent Oy (business-ID 0869288-1)

    The joint controllers of Alma Consumer’s customer and marketing database (together with Alma Media Corporation) are:

    • Alma Media Kustannus Oy (business-ID 2442233-9)
    • Alma Media Suomi Oy (business-ID 0869290-2)
    • Alma Manu Oy (business-ID 1058025-6)
    • Rantapallo Oy (business-ID 2297415-6)
    • Kotikokki net Oy (business-ID 2192628-3)

    The joint controllers of Alma Market’s customer and marketing database (together with Alma Media Corporation) are:

    • Alma Mediapartners Oy (business-ID 2307556-6)
    • Alma Career Oy (business-ID 1482646-0)

    The joint controllers of Alma provide information on data processing through this privacy notice and you may use your privacy rights by contacting persons listed on the ”Where do I contact” section of this privacy notice or to use other choices provided to you (e.g. to click on the link on marketing message to withdraw your consent or opt-out from electronic direct marketing).

    In addition to above, companies within Alma Media Group act as joint controllers when they have a page on Facebook.  Regarding the page insight data of Alma’s Facebook pages, Alma and Facebook are considered joint controllers. You may find more information on Facebook’s privacy description here. We process aggregate data relating e.g. to likes of and visits to our page, the reach of our posts and the demographic profiles of the persons that our posts reached.

  • Can this privacy notice be changed?

    We are continuously improving our services and we may amend this privacy notice as a result. The changes may also result from amendment of legislation. We recommend that you visit this privacy notice regularly.

    Changes that were published on May 24, 2018, resulted from the EU General Data Protection Regulation becoming applicable. After this we made changes on May 31, 2019 by clarifying descriptions of different services while foregoing separate data file descriptions of each service. You may access the previous version of this privacy notice here (only available in Finnish).

  • Where do I contact?

    If you have questions relating to Alma’s services, please contact the customer service of the service in question. Regarding data protection issues, please contact the following persons:

    • Alma Talent’s services: Nina Söderholm, email nina.soderholm(at)almamedia.fi
    • Alma Consumer’s services: Soile Brandt, email soile.brandt(at)iltalehti.fi
    • Alma Markets’ services: Anne-Marie Ranta, email anne-marie.ranta(at)almamedia.fi

    If you have questions particularly relating to this Alma Media Group’s privacy notice, please send an email to: tietosuoja(at)almamedia.fi or send a letter to: Alma Media Corporation, Privacy/Legal, Alvar Aallon katu 3 C, 00100 Helsinki, Finland. The data protection officer of Alma Media Group is Matti Venho.

How to use your rights?

If you wish to use the rights described above, please note that requests are reviewed on a case by case basis. Please use this form to use your right of access or deletion. We ask you to verify your identity when using your rights. Please note that we may save and use your personal data if it is necessary to fulfil our legal obligations, to solve disputes or enforce contracts.

Updated June 26, 2020.