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High-quality service provider

Alma Media’s business is more and more digital. This presents not only new opportunities, but also new responsibilities. 

For example, advertising in the digital environment is more targeted, faster and more data-driven than before. At the same time, advertisers and media outlets must ensure that customer data is processed responsibly and in compliance with the law.

High-quality service provider

The GDPR is a major change

The new EU General Data Protection Regulation (GDPR) imposes many new obligations on businesses regarding data processing and management. 

Alma Media prepared for the changes throughout 2017 by, among other things, training employees, updating its contract terms for advertisers, updating the data file descriptions of digital services and appointing a Data Protection Officer. 

Technical preparations for the new requirements included the implementation of new technical solutions for the management of data protection and the launch of a user access management project. At the same time, a project was started to replace Alma Media’s advertising customer data management platform. The new platform will offer better and more reliable targeting for advertising while ensuring that Alma Media will process the customer data collected via the advertisements displayed on its websites in compliance with the GDPR.

For more information, please refer to the GDPR page on the Alma Media website. 

Objective indicators

In Alma Media we use two key indicators in monitoring the annual development of information security and data protection in our media and services. These indicators are the total number of serious information security breaches and the number of reprimands by the authorities regarding customer data protection or customer-related information security on our services.  

We are also committed to organising yearly data protection training for our employees to ensure that they maintain the necessary expertise in that area in spite of the changes taking place in our operating environment.


Data must be used legally

Companies that produce digital services need customer data to develop their services but consumers have a right to access their data or set restrictions for the processing of their data, says Alma Media”s Chief Digital Officer Santtu Elsinen.