Calculation of key figures 
  
  
Return on   shareholders’ equity, % (ROE)     Profit for the periodx 100
 Shareholders’   equity + non-controlling interest (average during the year)
  
Return on   investment, % (ROI)  Profit for the period + interest and   other financial expensesx 100
 Balance   sheet total - non-interest-bearing debt (average during the year)
  
Equity   ratio, %                       Shareholders’ equity + non-controlling   interestx 100
 Balance sheet total - advances received
  
Operating   profitProfit before tax and financial items
  
Operating   profit excluding adjusted itemsProfit before tax and financial items,   excluding non-recurring items
  
EBITDAOperating profit excluding depreciation,   amortisation and impairment losses
  
EBITDA   excluding adjusted itemsOperating   profit excluding depreciation, amortisation, impairment losses and adjusted   items
  
Online   sales, % of revenueOnline salesx 100
 Revenue
  
Basic   earnings per share, €Share of net profit belonging to parent   company owners
 Average   number of shares adjusted for share issues
  
Diluted   adjusted earnings per share, €Share of net profit belonging to parent   company owners
 Diluted   average number of shares adjusted for share issues
  
Gearing,   %Interest-bearing debt - cash and bank   receivablesx 100
 Shareholders’ equity + non-controlling   interest
  
Net   financial expenses, %Financial income and expensesx 100
 Revenue
  
Dividend   per share, €Dividend   per share approved by the Annual General Meeting With respect to the most   recent year, the Board’s proposal to the AGM
  
Payout   ratio, %                                  Dividend/sharex 100
 Share of EPS belonging to parent company   owners
  
Effective   dividend yield, %             Dividend/share adjusted for share issuesx 100
 Final quotation at close of period   adjusted for share issues
  
Price/earnings   (P/E) ratio         Final quotation at close of period   adjusted for share issues
 Share of EPS belonging to parent company   owners
  
Shareholders’   equity per share, €Equity attributable to owners of the   parent
 Basic number of shares at the end of period adjusted for share   issues
  
Market   capitalisation of share stock, €Number of   shares x closing price at end of period
  
  
  
Alternative Performance Measures 
  
Alma Media Corporation additionally uses and presents   Alternative Performance Measures to better illustrate the operative   development of its business and to improve comparability between reporting periods. The Alternative Performance Measures are reported in addition to   IFRS key figures.
The  Alternative Performance Measures used by Alma Media Corporation are the  following:
  
Operating   profit excluding adjusted items (MEUR and % of revenue)Profit before tax and financial items excluding adjusted items
  
EBITDA excluding adjusted itemsOperating profit excluding depreciation, amortisation, impairment losses and adjusted items
  
Items adjusting operating profit are income or expense arising   from non-recurring or rare events. Gains or losses from the sale or   discontinuation of business operations or assets, gains or losses from   restructuring business operations as well as impairment losses of goodwill   and other assets are recognised by the Group as adjustments. Adjustments are   recognised in the profit and loss statement within the corresponding income   or expense group.
  
Interest-bearing net debt (MEUR)Interest-bearing debt – cash and cash equivalents