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Best agencies shortlisted for the Agency of the Year survey

Alma Media                                                           Press Release 16 January 2016 at 13:00


The best agencies have been selected in the Agency of the Year survey covering the entire Finnish marketing communications industry. The survey is now organised for the first time in Finland, and marketing executives have shortlisted the following agencies in six categories: (agencies are in alphabetical order)

Marketing communications agencies Sales margin
Sales margin
under MEUR 5
Bob the Robot Folk Finland
Satumaa Family Business Nitro
TBWAHelsinki Superson
Customer insight   agencies Design agencies Technology and
 marketing agencies
Frankly Partners Agency Leroy Avaus
Kopla Helsinki N2 Albiino Mirum
Pentagon Design P+SBD
Media agencies Communications, PR   and content agencies
Mediatoimisto Virta Helsinki Ellun Kanat
Mindshare OSG Viestintä
Vizeum Republic of Communications

two subcategories in the marketing communications agency category according to sales margin, in other categories the division hasn’t been made due to the number of participating agencies. 

            The survey asked for customers’ thoughts and more than 700 of Finland’s most significant marketing executives gave their opinion. Their effort is very significant for the development of the entire industry. Finland and Finnish businesses need their marketing to be even more profitable and high-quality to speed up their growth aspirations and improve international competitiveness. At Alma, we want to demonstrate the power of marketing in business development and bravely together with our customers build sustainable growth, says Kai Telanne, Alma Media’s President and CEO.

            Increasing marketing resources is achieved by continuously developing expertise and cooperation between agencies. Launching the Agency of the Year survey supports this objective and simultaneously presents the chance to thank the agencies that have done well in the intense competition, says Ritva Hanski-Pitkäkoski, CEO of the Association of Finnish Advertisers.

The winners will be announced at a gala to be organised on 10 February 2017. The gala gathers together all of the industry’s best designers, project managers, customer executives, agency management and marketing executives.

Based on the Årets Byrå concept developed by the Swedish company Regi, Agency of the Year is a survey on customer satisfaction among the buyers of marketing, advertising and communication services, as well as the most significant criteria influencing the choice of agency and trends in the marketing industry. In Finland, the market research agency Norstat Finland will be responsible for collecting data and analysing the results, while the concept’s marketing and deployment will be the responsibility of Alma Media, the Association of Finnish Advertisers and the marketing agency selection consultancy Breezeway.

The agencies’ operations are evaluated based on the customer service experience and realised projects/results. A total of 725 interviews were accepted in the final data. Most of the interviews were carried out as online questionnaires for the customer registers provided by the companies themselves. Data was amended with telephone interviews.

For more information, please contact: Elina Kukkonen, Marketing Director, Alma Media Solutions, tel. +358 10 665 2333

Alma Media in brief
Alma Media is a media company focusing on the service business and journalistic content. The company’s best-known brands are Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, and Monster. Alma Media builds sustainable growth for its customers by utilising the opportunities of digitality, including information services, system and expert services and advertising solutions. Alma Media’s operations have expanded from Finland to the Nordic countries, the Baltics and Central Europe. Alma Media employs approximately 2,400 professionals (excluding delivery personnel), of whom approximately 30% work outside Finland. Alma Media’s revenue in 2015 was EUR 291.5 million. Alma Media’s share is listed on Nasdaq Helsinki. Read more at 

  • Published: 19.1.2017, 13:55
  • Category: Press release, Releases

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