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Alma Media acquires majority stake in the Swedish

Alma Media Corporation  Press release  March 4, 2010




Alma Media acquires a 60% shareholding in Swedish Marknadspriser i Sverige AB, the publisher of online service. The company offers price valuation services to Bank Association in Sweden, for the largest truck dealers in Sweden and automated online valuation tool for bank and insurance companies. Company’s net sales for 2009 were EUR 390 000. will become part of Mascus, Alma Media’s international marketplace for used heavy machinery and transportation vehicles.


The transaction is in line with Alma Media’s strategy to continuously renew and develop its services and to seek growth opportunities also internationally. The acquisition of further expands Mascus’ concept and product offering.


– The price valuation service developed by Marknadspriser i Sverige fits very well into Mascus’ product portfolio and future strategy to provide a global premium media. It is a very important area in the six industries Mascus is operating in, and our aim is to expand the price valuation service in all Mascus’ sectors in all countries, says Fredrik Larsson, Managing Director of Mascus.


Marknadspriser i Sverige AB is currently owned by the Swedish auction site KVD Bilauktioner AB (80%) and the Managing Director, Lennart Johansson (20%). Alma Media acquires now a 60 % holding and has an option to increase ownership to 100 % by the end of 2012.


Mascus is a worldwide marketplace for heavy machinery and transportation vehicles, which operates in the business areas of Construction, Agriculture, Transportation, Material Handling, Groundscare and Forestry. Mascus has local operations in 30 countries in four continents. The platform is available in 35 languages and serves the needs of customers in over 35 countries around the globe. Mascus is part of Alma Media’s Marketplaces segment.


For further information, please contact:


Fredrik Larsson, Managing Director, Mascus, tel. +358 10 665 2015

Raimo Mäkilä, Senior Vice President, Alma Media Corporation, Marketplaces, tel. +358 10 665 5802



Alma Media in brief


Alma Media is a profitable and internationally expanding company with a focus on the future of newspapers and online services. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and


Alma Media’s net sales in 2009 totalled MEUR 307.8 with an operating margin of 13.5 per cent. The company’s share (ALN1V) is listed in the NASDAX OMX Helsinki Exchange. Read more at

  • Published: 4.3.2010, 10:30
  • Category: Press release, Releases

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