Kauppalehti readership holds firm in late 2009 despite planned cutbacks in circulation

Alma Media Corporation    Press release    March 2, 2010

KAUPPALEHTI READERSHIP HOLDS FIRM IN LATE 2009 DESPITE PLANNED CUTBACKS IN CIRCULATION

Finland’s leading business newspaper Kauppalehti, part of Alma Media Group, managed to retain its high level of readership in the second half of 2009. According to the latest National Readership Survey, Kauppalehti’s new daily reader count is 229,000. Kauppalehti Optio has 227,000 readers. The readership figures have continuously grown since 2007.

– Towards the end of 2009, we cut back on the group subscriptions of student associations for profitability reasons. That is why Kauppalehti’s audited circulation will drop in the next audit in March. We expected, however, that the cutbacks would not significantly affect the readership. Research now seems to confirm our expectation, says Juha-Petri Loimovuori, Managing Director, Kauppalehti Oy.

– The drama of the past year in business with its ebbs and flows seemed to be very interesting for Finns. The renewal of the paper in early 2009 also generated a lot of positive feedback and attracted new readers, says Hannu Leinonen, Executive Editor-in-Chief. Kauppalehti’s online service, kauppalehti.fi, has also broken one visitor record after another.

For further information, please contact:

Hannu Leinonen, Executive Editor-in-Chief, tel. +358 10 665 2392, hannu.leinonen@kauppalehti.fi
Juha-Petri Loimovuori, Managing Director, tel. +358 10 665 2360,
juha-petri.loimovuori@kauppalehti.fi

Alma Media in brief

Alma Media is a profitably growing and internationally expanding company that invests in the future of newspapers and online media. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.

Alma Media’s net sales in 2009 totalled MEUR 307.8 with an operating margin of 13.5 per cent. The company’s share (ALN1V) is listed in the NASDAX OMX Helsinki Exchange. Read more at www.almamedia.fi.

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