Newsroom

Purpose brings success

Do you want more loyal customers and new growth? The most successful brands and companies operate responsibly and also bring that forth in their marketing. Lars Holm from Dentsu Aegis gives us an introduction to purposeful marketing.

Markkinointi

Digital subscriptions and newsletters – Understanding the new economics of content

”Trump is the best thing that has happened to news media in the last hundred years.” ”Netflix and Spotify are paving the way for digital news media subscriptions .” Earl Wilkinson is Executive Director and CEO of the International News Media Association (INMA) and is happy to proclaim his views on the current state and future of media. Wilkinson visited Finland at the end of February.

Sustainable Media

Employing immigrants is a large investment

More than a quarter of the delivery staff employed by Alma Media’s distribution company Alma Manu are of non-Finnish origin. The supervisors must ensure that the permits of foreign delivery staff are in order. Working with the authorities takes time and effective information systems.

People

Four interesting eco-facts about media

The environmental impacts of media are changing as the media sector evolves. Consumers’ own choices can influence outcomes such as the carbon footprint.

Sustainable Media

New activity in the European job market making recruitment more international

Good news has been a rare occurrence in the job market in the past few years. However, the future looks more positive.

Trends

From programmatic to programmable

In the advertising and marketing world, we seem to be forever chasing the next big thing. We want it bigger, better, more personal and more effective than ever before.Currently, programmatic buying is the biggest emerging trend due to its ability to marry data, targeting, and great creative.

Digital

Online rich media ads engage users and improve user experience

Online advertising that doesn’t feel annoying, doesn’t disrupt the experience of consuming media content, captures the users’ attention and is also effective. Impossible? Not at all.

Digital

Santtu Elsinen keeping a watch on Alma's digitalisation

The significance of digitalisation has to be understood throughout the organisation, says Alma’s new CDO.

People

Processed data for advertisers

The various means to utilise data have developed fast during the last few years. Today we can obtain very accurate information about consumer interests and behaviour.

Trends

Lack of competent staff on the increase – get ready

The recruitment market is being shaken by a number of pressures and trends. The concept of work and ways of working are changing dramatically, and there is intense rivalry for competent staff.

Trends

Media agencies to become experts in people and technologies

Media agencies are experiencing change on a historical scale. 'Sellers of advertising space' are turning into consultation houses that operate across all sections of marketing.

Trends

How to succeed in content marketing

Content marketing is one of the hottest trends in marketing right now. It is challenging the way our customers operate and changing the entire business.

Trends
Trends
Alma Media

Work, art and therapy

The Photo Book is a photo blog introducing bloggers who are media, communications or marketing professionals posting texts and images of the things that have inspired them at work and in life.

People
Thomas Kolster

A successful brand shows responsibility

In a rapidly changing world, brands with a purpose will prosper. Sustainability and problem-solving are key to the success of a company.

Trends
Alma Media

Targeted content will also engage media consumers in future

Future consumers will use media for entertainment, sensations and ways of self-expression. But quality will also sell.

Journalism
Alma Media

Vision supports the local paper

Jari Mylläri made Moro a success and community in ten years.

People

Job seekers going mobile

Prospective employers will miss most of the mobile job seekers at recruitment pages if their company websites are not mobile-friendly.

Digital

News

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THESE MATERIALS ARE NOT DIRECTED AT OR ACCESSIBLE BY ANY PERSONS LOCATED IN AUSTRALIA, CANADA, THE HONG KONG SPECIAL ADMINISTRATIVE REGION OF THE PEOPLE’S REPUBLIC OF CHINA, JAPAN, NEW ZEALAND, SOUTH AFRICA, THE UNITED STATES OR ANY OTHER JURISDICTION IN WHICH IT WOULD BE UNLAWFUL.

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These materials are not an offer for sale of securities in the United States. This website and the information contained herein does not constitute an offer to sell or a solicitation of an offer to purchase any securities in the United States or in any other jurisdiction in which such offer or solicitation is not authorized or to any person to whom it is unlawful to make such offer or solicitation. Users of this website are requested to inform themselves about and to observe any such restrictions. Except as otherwise explicitly stated herein as applicable to them, no information included on this website should be used by investors in forming their investment decision as to any securities. The information set forth on this website must not be distributed in the United States, to U.S. persons (as defined in Regulation S of the U.S. Securities Act of 1933, as amended), or to publications with a general circulation in the United States. Each violation of such limitations may constitute a violation of securities laws in the United States.

Access to the information and documents contained on the following websites may be illegal in certain jurisdictions, and only certain categories of persons may be authorized to access such information and documents. All persons residing outside of the United States, Australia, Canada, the Hong Kong special administrative region of the People’s Republic of China, Japan, New Zealand or South Africa who wish to have access to the documents contained on this website should first ensure that they are not subject to local laws or regulations that restrict their right to access this website, or require registration or approval for any acquisition of securities by them. The Company assumes no responsibility if there is a violation of applicable law or regulations by any person.

This information is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) or (iii) high net worth companies, and other persons to whom it may lawfully be communicated, falling within Article 49(2) of the Order (all such persons together being referred to as “relevant persons”). Any investment activity to which this document relates will be only available to, and will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this announcement document or any of its contents.

By clicking on the link below I confirm that I have read, understand and comply with all of the restrictions set forth above and that my country of residence and current location in not Australia, Canada, the Hong Kong special administrative region of the People’s Republic of China, Japan, New Zealand, South Africa or the United States or any other jurisdiction in which such a distribution or such access is unlawful.

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Disclaimer

Access to the information and documents on this website is restricted for regulatory reasons. You are requested to review the following information and make the following confirmation when you access this restricted information.

THESE MATERIALS ARE NOT DIRECTED AT OR ACCESSIBLE BY ANY PERSONS LOCATED IN AUSTRALIA, CANADA, THE HONG KONG SPECIAL ADMINISTRATIVE REGION OF THE PEOPLE’S REPUBLIC OF CHINA, JAPAN, NEW ZEALAND, SOUTH AFRICA, THE UNITED STATES OR ANY OTHER JURISDICTION IN WHICH IT WOULD BE UNLAWFUL.

This website and the information contained herein are not intended for, and must not be accessed by, or distributed or disseminated to, persons resident or physically present in the United States of America (including its territories and possessions, the “United States”), Australia, Canada, the Hong Kong special administrative region of the People’s Republic of China, Japan, New Zealand or South Africa, and do not constitute an offer to sell or the solicitation of an offer to buy or acquire, any shares, rights or other securities of the Company in the United States, Australia, Canada, the Hong Kong special administrative region of the People’s Republic of China, Japan, New Zealand, South Africa or any other country in which it would be contrary to the laws and regulations of that country.

These materials are not an offer for sale of securities in the United States. This website and the information contained herein does not constitute an offer to sell or a solicitation of an offer to purchase any securities in the United States or in any other jurisdiction in which such offer or solicitation is not authorized or to any person to whom it is unlawful to make such offer or solicitation. Users of this website are requested to inform themselves about and to observe any such restrictions. Except as otherwise explicitly stated herein as applicable to them, no information included on this website should be used by investors in forming their investment decision as to any securities. The information set forth on this website must not be distributed in the United States, to U.S. persons (as defined in Regulation S of the U.S. Securities Act of 1933, as amended), or to publications with a general circulation in the United States. Each violation of such limitations may constitute a violation of securities laws in the United States.

Access to the information and documents contained on the following websites may be illegal in certain jurisdictions, and only certain categories of persons may be authorized to access such information and documents. All persons residing outside of the United States, Australia, Canada, the Hong Kong special administrative region of the People’s Republic of China, Japan, New Zealand or South Africa who wish to have access to the documents contained on this website should first ensure that they are not subject to local laws or regulations that restrict their right to access this website, or require registration or approval for any acquisition of securities by them. The Company assumes no responsibility if there is a violation of applicable law or regulations by any person.

This information is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) or (iii) high net worth companies, and other persons to whom it may lawfully be communicated, falling within Article 49(2) of the Order (all such persons together being referred to as “relevant persons”). Any investment activity to which this document relates will be only available to, and will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this announcement document or any of its contents.

By clicking on the link below I confirm that I have read, understand and comply with all of the restrictions set forth above and that my country of residence and current location in not Australia, Canada, the Hong Kong special administrative region of the People’s Republic of China, Japan, New Zealand, South Africa or the United States or any other jurisdiction in which such a distribution or such access is unlawful.

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