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Our preconceptions help us make decisions and process the world around us. Occasionally, they may lead us astray and, at worst, decrease equality at the workplace.
Strong brands and an operating culture that values diverse skills attracts talents of the future to join Alma Media. People Development Lead Joni Mäkinen focuses on building the employer image over the long term.
Editorial offices need to openly discuss their work processes, says Erja Yläjärvi, Editor-in-Chief of Iltalehti. The media can retain the trusting relationship with its readers by increasing openness.
The influencer does not always need to be a huge star with hundreds of thousands of followers. Sometimes, the best influencer may be a so-called micro-influencer with a small number of followers, a person who seems relatable to the public.
Finnish marketing and communications agencies lose customers mainly because of poor interaction and cooperation. This is revealed by the survey titled “The Agency of the Year 2018”, conducted by the Swedish firm Regi Research & Strategi AB.
High-quality advertising helps users and yields profit. It secures a harmonious user experience, and audiences will be less prone to block advertising. This benefits users, advertisers, and the media. But how can we secure high-quality advertising?