This brings us to the core of the work community and the entire business: after all, it is all about being able to see things from other people's perspective.
"This means considering the question of how people move around in the media without the need to ask or think about it. The job has similarities with architecture."
Going mobile is the only way
Tuulensuu will face huge reorganisation projects at Aamulehti. He will certainly be able to cope with everything, as both his career and the man himself are proof of an ability to multitask. During lunch, he shares his fish recipes and tells me about the apps that make a journalist's job easier.
He has a clear view of where Aamulehti should be going.
"Just like in any paper, the main issue is to completely focus on mobile services. This is clear from analytics as well as from the reader feedback. The fact that the profit still comes from the printed paper is a challenge, and we must ensure that this is dealt with properly."
The future of the press requires a big rethink. Tuulensuu explains how the American Tribune chain, for example, has been divided into separate companies; the printed papers form their own company, which 'works like a highly tuned engine', while the other company focuses on growing the electronic operations.