Digital trends reshape media business
Daily work in Finnish media houses is undergoing inevitable transformation. Job content and working methods change, and new job titles are created as a result of digitalisation.
In the following, IT experts Anna Wäyrynen, Analytics Manager at Accenture, and Jouni Alin and Sami Salmijärvi, Senior Managers at Deloitte, discuss digital trends.
1. Deeper involvement and interaction
In recent years, online visitors have increasingly started producing content for the online services of companies and organisations. The trend is to deepen further this interaction. Visitors produce a wide variety of online content, while companies and organisations are more actively building tailored content and personalised landing pages for their visitors. The efficiency of interaction is no longer measured by the number of fans but by their activity.