Alma Media sells Netello business

Alma Media Corporation         Press Release     1 December 2025 

ALMA MEDIA SELLS NETELLO BUSINESS 

Alma Media has sold its Netello business to JMEA Group Oy. The parties have agreed not to disclose the purchase price. 

Netello helps customers grow digital sales and develop online business. Its core expertise includes search engine optimisation, search engine advertising, and the design and implementation of websites and online stores. Founded in 1999, the company reported revenue of EUR 1.9 million in 2024. 

“As stated in Alma Media Solutions’ strategy, we focus on developing services where we have the strongest scalability and competitive advantages. Netello will continue to serve its customers under new ownership, and we wish the company success in its next phase of development,” says Tiina Kurki, EVP, Alma Media Solutions. 

“I am delighted to continue developing Netello now as an entrepreneur. AI-based optimisation and multichannel digital marketing will strengthen our services so that our customers can grow their sales more effectively and based on data. We have strong customer satisfaction and a skilled, committed team – together we will build even more successful digital growth,” says Mikko Sinilahti, owner and CEO of JMEA Group.  

As a result of the transaction, Netello’s staff of 17 people will transfer to the new owner. The sale will generate an approximately EUR 1 million loss for Alma Media, which will be reported as an adjusted item in the income statement. 

Further information: 

Tiina Kurki, EVP, Alma Media Solutions
Email: tiina.kurki(at)almamedia.fi 
Tel: +358 400 503 082 

Mikko Sinilahti, CEO, JMEA Group Oy
Email: mikko.sinilahti(at)netello.fi
Tel: +358 50 430 5330 

Alma Media in brief

Alma Media is an international company of digital media, marketplaces and services with a strong capacity for renewal. We inspire human curiosity and choice by creating services that combine technology and content with a local heart. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti, Jobly, Etuovi.com, Nettiauto and Nettimoto. Our recruitment services include prace.cz and jobs.cz in Czechia, Profesia.sk in Slovakia and mojposao.net in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services and an online marketplace for commercial properties.

Alma Media operates in 10 countries in Europe and employs approximately 1,700 professionals. Alma Media’s revenue from continuing operations was EUR 313 million in 2024 of which the share of digital business was 84%. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.fi/en/.

Share article