Supporting and promoting locality and communality are special characteristics of Alma Media's corporate responsibility. Throughout their existence, Alma Media's newspapers have highlighted subjects that are important to local culture and identity, promoted good Finnish language and supported the cultural and economic development and vitality of their respective spheres of influence. For example, Aamulehti's mission is to promote well-being in Pirkanmaa. Kauppalehti, for its part, seeks to support success and well-being in its community of economic decision-makers, entrepreneurs and other influencers in the world of business throughout Finland. Promoting media literacy, particularly among young readers, is also part of Alma Media's cultural responsibility.
Vitality at a local level is one of the cornerstones of sustainable development and an important operating condition for Alma Media's local and regional newspapers. The success of the Group's various media in supporting locality and vitality in their respective areas is monitored through feedback, reader panels and circulation analysis.
In recent years, communality created through the use of online services has developed into an important area of social influence for Alma Media, becoming a new responsibility for the Group in the process.
Alma Media together with its units also support communities through partnerships with various non-governmental organisations, such as the Finnish Chrildren and Youth Foundation and the Finnish Red Cross. Partnerships take different forms, varying from offers on advertising space to joint events.