Material instructions for content marketing

    Alma Media > Alma for advertisers > Material guidelines > Material instructions for content marketing

You can do content marketing in almost every Alma Media: Businessmedia’s Partner content, Iltalehti’s Content marketing articles, and housing and mobility marketplaces’ Content marketing articles.

By following these instructions, you can easily create high-quality content that is ready for publication. You can also create the content in cooperation with Alma Brand Studio .

If you have any questions or need help with the delivery of the material, contact Alma’s advertising management at: mediamainonta@almamedia.fi

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Articles    |    Content guidelines    |    Native display    |    Brand page


Articles


Articles in Iltalehti

Mandatory information to be submitted:

ProductAdvertiser nameTitleHighlight headersMain imageHighlight imageTextLead paragraph
Iltalehti Reach, Activate and Convert native articlesMax. 26 charactersNo limitSame as titleLandscape format recommended

File format: JPG, PNG, MP4
612×300 px

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended
Iltalehti Engage native articleMax. 26 charactersNo limit

Can be different from Highlight header
1–2 pcs

Max. 120 characters
Landscape format recommended

File format: JPG, PNG, MP4
600×337 px

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended
Iltalehti regional articleMax. 26 charactersNo limit

Can be different from Highlight header
1–2 pcs

Max. 120 characters
Landscape format recommended

File format: JPG, PNG, MP4
600×337 px

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended

Optional information to be submitted:

ProductHighlight paragraphHighlight paragraph amountSEO titleSEO keywords amountLogoVideo
Iltalehti Reach, Activate and Convert native articlesMax. 68 charactersAllowed
Iltalehti Engage native articleMax. 150 characters (note: in this case, the title max. 80 characters)1–2Max. 68 charactersAllowed
Iltalehti regional articleMax. 150 characters (note: in this case, the title max. 80 characters)1–2Max. 68 charactersAllowed

Articles in Alma Businessmedia

Mandatory information to be submitted:

ProductAdvertiser nameTitleHighlight headersMain imageHighlight imageTextLead paragraph
Partner content (Article)Max. 50 charactersNo limit

Can be different from withdrawal header
2 pcs

Max. 120 characters
Aspect ratio 16:9
Min. 1600×900 px

File format: JPG, PNG
(can also be a video)
Aspect ratio 16:9
Min. 1600×900 px

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended
Partner content (blog)Max. 50 charactersNo limit

Can be different from the highlight header
2 pcs

Max. 120 characters
Author’s photo

Aspect ratio 1×1

File format: JPG, PNG
Aspect ratio 16:9

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended

Optional information to be submitted:

ProductHighlight paragraphHighlight paragraph amountSEO titleSEO keywords amountLogoVideo
Partner content (Article)Max. 150 characters (note: in this case, the title max. 80 characters)2Max. 68 charactersMax. 5AllowedAllowed
Partner content (blog)Max. 150 characters (note: in this case, the title max. 80 characters)2Max. 68 charactersMax. 5AllowedAllowed

Articles in Etuovi and Vuokraovi

Mandatory information to be submitted:

ProductAdvertiser nameTitleHighlight headersMain imageHighlight imageTextLead paragraph
Native article and Regional articleMax. 50 charactersNo limit

Can be different from Highlight header
2 pcs

Max. 120 characters
Aspect ratio 16:9
Min. 1600×900 px

File format: JPG, PNG

Can also be a video
Aspect ratio 16:9
Min. 1600×900 px

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended
BlogMax. 50 charactersNo limit

Can be different from Highlight header
2 pcs

Max. 120 characters
Author’s photo

Aspect ratio 1×1

File format: JPG, PNG
Aspect ratio 16:9

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended

Optional information to be submitted:

ProductHighlight paragraphHighlight paragraph amountSEO titleSEO keywords amountLogoVideo
Native article and Regional articleMax. 150 characters (note: in this case, the title max. 80 characters)2Max. 68 charactersMax. 5AllowedAllowed
BlogMax. 150 characters (note: in this case, the title max. 80 characters)2Max. 68 charactersMax. 5AllowedAllowed

Articles in automotive and mobility services

Mandatory information to be submitted:

ProductAdvertiser nameTitleHighlight headersMain imageHighlight imageTextLead paragraph
Native article and Regional articleMax. 50 charactersNo limit

Can be different from withdrawal header
2 pcs

Max. 120 characters
Aspect ratio 16:9
Min. 1600×900 px

File format: JPG, PNG

Can also be a video
Aspect ratio 16:9
Min. 1600×900 px

File format: JPG, PNG
2000–4000 characters

File format: DOC
2–3 sentences recommended

Optional information to be submitted:

ProductHighlight paragraphHighlight paragraph amountSEO titleSEO keywords amountLogoVideo
Native article and regional articleMax. 150 characters (note: in this case, the title max. 80 characters)2Max. 68 charactersMax. 5AllowedAllowed

Content guidelines

The beginning of the article

A good article starts with an interesting title and gives the reader a reason to click on the content. The main image, title and introduction together lead to a topic that is topical and interesting from the reader’s point of view. The main image may not have text or a product or logo in the main part. The main image can be different from the highlight image.


Images

Good pictures complement and structure the text. They should be well-lit and sharp, and may not contain text. For profile pictures, you should leave space around the subject, as the images are cropped slightly differently on different devices. The caption can contain the photographer’s name and other text related to the topic. Captions also help the accessibility and search engine visibility of the images. Caption cannot be a link.


Main text

Good content is grouped into different topics with subheadings, images and links. The content can include, for example, text, image, video, subheading, link and list elements, as well as bold and italic style highlights. UTM tags can be pre-attached to the links if you want to track clicks from your own analytics. The appearance or text styles of the article cannot be influenced.


Video

We can add videos as part of the article by embedding them from video services or from a video file provided to us.

  • Own video file: MP4, aspect ratio: 16:9
  • Embedded video: YouTube or Vimeo embed link, analytics in the embed service


Search engines

Search engines should be helped to better understand the content of the article. For this, you can provide us with the SEO title and keyword list that will appear in the search results.

  • SEO title: up to 68 characters (optional).
  • SEO keywords: maximum 5, the most important first
    • The keyword of the article is what is the focus of the entire article. It is usually one word – in some cases a phrase of 2-5 words.


Responsibility for content

The customer is responsible for ensuring that the material delivered to the publisher does not contravene valid laws, regulations of authorities and advertising self-regulatory bodies, instructions given by the publisher, these terms and conditions, other contractual terms or good practice.

The customer undertakes to take into account the restrictions concerning e.g. advertising to minors or the following advertising targets: alcohol, tobacco, gambling, medicine, counterfeit products and pirated products.

As the publisher, Alma Media has the right, without liability for compensation, to refuse to present the advertisement, if the advertisement is in violation of the requirements linked below, according to the publisher’s interpretation. 


Laws and ethical rules

  • Legal and regulatory aspects taken into account (Consumer Protection Act, Chapter 2) 
  • The content must comply with the guidelines of the Council for Mass Media in Finland (JSN). 
  • The Advertising Ethics Council (MEN) monitors that the content complies with the marketing rules of the International Chamber of Commerce (ICC) 

Alma Media’s content quality criteria

Terms of sale

Native display

Material instructions

Advertiser Name: Max. 50 characters
Title + lead paragraph: Max 80 characters + paragraph 150 characters
          OR longer title max. 120 characters (no lead paragraph)
Image (JPG, PNG only): 600 × 337 px
Logo: Optional, aspect ratio 1:1
Link address: URL that clicks are directed to
Video: Not in use

Max 5 different material versions.

Remember on the landing page: 

  • A redirecting native advertisement takes the reader to interesting content: An article, tips, guide, interview, story etc. 
  • The landing page content should reflect the promise of the native ad; the content should be of excellent quality. A landing page may not include pure advertising or another limited call to action that does not provide content with additional value to the visitor. 
  • Do not direct the link to a product page or online store, advertisement, or a page with nothing but a download link. Notify the users if the content involves a video. 

Programmatic Native display

Brand page (Alma Businessmedia only)

  • Company logo:
    • File format: PNG
  • Image:
    • Aspect ratio 1:1
    • Placed in connection with the company presentation
    • May not contain text
  • Free text field (e.g. for a company presentation):
    • max. 300 characters
    • Links possible
  • The HEX color code of the company’s brand color