Programmatic Advertising Products

You can purchase advertising programmatically across various Alma websites. We categorize our sites into two different audience and pricing categories.

Through B2C, you can reach our high-quality, high-reach news and lifestyle sites, as well as audiences interested in buying, renting, or renovating homes, and those planning to purchase cars. B2B includes Finland’s largest and most important decision-maker and business media. Below is a list of all domains available for programmatic purchase. For more details on private deals and pricing, please contact programmatic@almamedia.fi

You can target your advertising using the information below or by contacting programmatic@almamedia.fi  to create private deals for your desired inventory. Please note that when purchasing app inventory through Adform’s DSP, the ad format must be MRAID.

Use Alma Targeting Options Programmatically

Alma offers advertisers a wide range of targeting solutions to reach their desired audience, also through programmatic buying. The targeting is based on Alma’s own first‑party data and contextual environments.

You can choose from predefined sociodemographic segments and interest categories. In addition, with Alma Data it is possible to tailor audiences according to the advertiser’s objectives.

The quality of Alma Data is based on Alma’s strong decision‑maker and consumer content, as well as analytics and predictive models. Sociodemographic segments are created using survey research, data collected from registered users, and modeling. Interest‑based data is collected based on browsing behavior on Alma’s websites. As a result, Alma’s audience data is entirely Finnish, and the interest‑based data is continuously updated. We also leverage journalistic content and offline data to further enrich Alma Data. Alma collects and maintains audience data in a fully transparent manner, enabling us to offer clients high‑quality, secure, and effective audience data.

Programmatically, Alma Data and Contexts can be accessed via private deals. Contact us to find the most effective audience data for your advertising target group!
Read more about Alma Audiences and targeting in Alma here here.

Remember, the best results are often achieved by targeting the right audience within a relevant media environment.

Ask about floor pricing from programmatic team!

Examples of formats you can find here.

Learn more about video advertising solutions in Alma’s network here. Unlike direct sales, programmatic buying does not offer a completion‑rate guarantee. This is taken into account in the pricing of programmatic video.

Take advantage of high‑attention ad formats using Adnami formats across Alma’s consumer and business media. Using Adnami formats requires a separate Adnami deal. Please request the required deals at programmatic@almamedia.fi

You can find examples and placements of these formats here.

The most common way to buy programmatic advertising in Alma’s network is through programmatic PMP (Private Marketplace) deals.

By using PMP deals, advertisers do not need to commit in advance to a fixed budget, number of impressions, or campaign duration. Visibility can be purchased flexibly, based on current needs. Alma uses floor pricing based on the advertising network (B2B or B2C), ad size, and any applied data or contextual targeting. The final price is determined in the auction according to the competitive situation.

Get in touch with Alma’s programmatic team — we are happy to create deals tailored to your needs.

Programmatic Guaranteed

Leverage programmatic advertising using the latest methods, more efficiently than ever. Programmatic Guaranteed is available across all of Alma’s programmatic ad formats and media. We particularly recommend it for campaign launches, high‑impact campaigns, or when you want to reach a narrowly defined target audience.

With Programmatic Guaranteed you:

• reduce waste in audience reach across different systems
• gain access to Alma’s first‑party data and other Alma targeting solutions
• benefit from programmatic advertising tools
• use fixed pricing: a fixed CPM with no auction competition
• have pricing that takes into account campaign management on the buyer’s side
• ensure campaign delivery with the desired number of impressions, on selected channels, at the chosen time

Before the campaign starts, the impression volume, budget, campaign period, targeting, media, and ad formats are agreed upon. The agreed campaign package is reserved using a Programmatic Guaranteed deal, and campaign monitoring, reporting, and billing are handled through programmatic advertising systems.

Visibility in the B2C network can also be purchased via the open auction. However, we recommend using deals.