Prices and material instructions for Alma Media’s content marketing

Articles
are a great way to highlight your company’s expertise, or tell about products and services in an interesting way as part of the everyday life of the target audience that uses it. The power of articles lies in long-term and regular content production.

Advertorial
that is, an advertiser’s article published in a print magazine is a newspaper ad written and folded in the form of a magazine article. In an advertorial, for example, you can convincingly highlight the special expertise of your company or present the benefits of the service in the voice of its users.

Partner content

^{Visibility consists of: Native,​ Display, Newsletter
Report and analysis of results: Included
Compilation page for publications: Included}

Partner content +Business

^{Näkyvyys koostuu: Natiivi ja Display haluamallasi kohdennuksella
Raportti ja analyysi tuloksista: Sisältyy hintaan
Oma koontisivu julkaisuille: Sisältyy hintaan}

Be sure to also ask for an offer for a series of articles

Images in articles must be in JPG format.

View more comprehensive guidelines >>

_{Note! Super content is always produced by Alma Brand Studio.}

Article

With an article, you can share valuable information and insights about industry trends, innovations, and solutions.

Attract readers to learn about your company and build your reputation as a reliable and knowledgeable player.

• In the article, you can use a variety of images and text.
• An interesting article gets the reader to spend time with your message.
• A well-crafted message is memorable.
• The article is published as part of Etuovi.com Home contents. It is an authentic media environment surrounded by other advertising and content.
• The best results are achieved by ordering the production of your article from Alma Brand Studio. Our producers know the readers of Etuovi.com and can write in a way that interests them.
• You can also produce the text yourself and use our editing service.
• With one article, you can reach 1.3 million unique users in 14 days, get up to 2000 readers, and appear on million page loads.

Blog

The blog is a short text article with the author’s picture, links, and text.

Build trust and strengthen the reader’s bond with your company through regular blog writing. Text written with your own name and face is personal and authentic.

• A good blog text is an attention, opinion, or claim about a hot topic or flaw in the industry.
• You can build strong linking to your services in the content or even directly to the sales funnel.
• Blogs in a valuable context are an effective way to strengthen your search engine visibility.
• Your blog is published as part of Etuovi.com Home contents. It is an authentic media environment surrounded by other advertising and content.
• The content can be your own production and if you wish, we can help with its editing.
• With one blog post, you can get up to 500 readers nationwide in 7 days and appear on over 300,000 page loads.

Native Display

Materials:

• Advertiser Name: Max. 50 characters.
• Title + ingress: Max 80 character title + 150 character ingress OR longer max. 120 characters title (no ingress)
• Image (JPG, GIF, PNG only): 600 × 314 px (recommended) or 1200 × 628 px. Max weight 300 kB.
• Logo: Optional, not currently in available.
• Redirect URL: The URL to which the ad will be redirected.
• Video: Not available, coming soon.

See more comprehensive guidelines here >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

• Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
• Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Retargeting for content marketing readers

980×400 px (max 200 kB)
ja 300×300 px (max 100 kB)

• Ad format: Giant panorama + Mobile panorama in top spot, with 50/50 share of impressions between devices. The client provides materials used for retargeting.
• Media: Alma Businessmedia RON 
• Time: 3 weeks from the date of publication
• Frequency: Max 6 repetitions / visitor during the whole campaign period. Max 1 repetition / visitor / day.

Additional visibility banner

Additional traffic generation for advertiser content already published in Alma’s media.

Run in the desired media on the Desktop in the column box and on the mobile in the middle.

Banner size:
300x300px (max 100 kB)

Note! Sold with content marketing articles. Production and publishing costs are added to the price.

Concept options:

• Gamification
• Information & Inspiration
• Recommendation

Conversational ads can be shown in the following advertising spaces:

• Cross-device Giant Panorama + Vertical Panorama
• Cross-device Digital full page

Conversational advertising solutions are shown throughout the Alma network.

_{Note! The production cost + €1.50 net CPM is added to the prices.}

Comprehensive visibility alongside the live broadcast :

Pre-marketing before the event
^{(Cross device giant panorama)}
+
One hour live broadcast in Iltalehti
^{(Cross device giant panorama)}
+
Reminder advertising
^{(Cross device giant panorama)}
+
Article
^{(Produced by Alma Brand Studio)}
+
Production of advertising materials
^{(Alma Visuals)}
+
Comprehensive report after the campaign

See more detailed instructions for the live banners