Commercial articles to be published among Iltalehti’s editorial content. The content of the articles could be text, images, videos or even a test, for example.
Articles are a great way to highlight your company’s expertise, or tell about products and services in an interesting way as part of the everyday life of the target audience that uses it. The power of articles lies in long-term and regular content production.
Advertorial that is, an advertiser’s article published in a print magazine is a newspaper ad written and folded in the form of a magazine article. In an advertorial, for example, you can convincingly highlight the special expertise of your company or present the benefits of the service in the voice of its users.
Article series
A spectacular and long-lasting ensamble, where the advertiser can publish content related to a certain topic regularly. It is possible to build continuous brand visibility in connection with the right content.
Partner Content is a media section where a company can publish its own content as part of a well-known and influential news media
On its own customer-specific aggregation page, a company can publish content suitable for the media environment, such as articles, blogs, podcasts, or videos.
Partner content is excellent, for example, for increasing brand awareness and strengthening the company’s expertise in the decision-making target group.
A media space that operates on the advertiser’s terms, with no competing advertising surrounding it, and the brand of the publication elegantly in the background.
Super content provides an opportunity for spectacular expression, movement and interactive content that makes the reader truly engage with the article, leaving an impressive and lasting impression.
A creative concept is a way to implement the campaign in an interesting, addictive and effective way that is conceived and designed according to the customer’s needs. The concept ensures that we speak to the right audiences and pick out the themes and perspectives that interest them in your story. Our concepts are based on Alma Media’s data and insight from your target group and industry.
A professional journalist can tell the story in an interesting way, find perspectives that appeal to readers and headlines that appeal to the audience. We make ready-made content for you easily and reliably.
Our video team designs and implements videos for commercials, videos for phones and desktops, websites, trade show displays, hall jumbos, sales manager laptops, seminar openings, TV spots, brand videos, customer stories and social media – for all displays and many needs.
A business podcast that serves your business goals reaches an audience that listens to audio content. We help you with the conceptualization of the series and the planning of the episodes, we do interviews, recordings and editing – not forgetting the marketing of the episodes.
When you want to make your content an adventure, we can create a virtual space that fits your theme. Its rooms can have 3D models, sound, videos, articles and images, and the user can navigate the space exploring the content at their own pace. An exhibition space spiced with stories, a studio presenting places or products, its own Academy with speakers, an experience laboratory… only the imagination is the limit.
An ad that resembles the content of the service, but is marked as an advertisement. Often directs the customer to content on a website. A cost-effective form of advertising that increases the visibility of your content marketing.
Allows you to get a longer tail for your content marketing campaign. In addition, it allows visitors who are already interested in the topic to be redirected to the customer’s website.
Ad format: Giant panorama + Mobile panorama in top spot, with 50/50 share of impressions between devices. The client provides materials used for retargeting.
Media: Alma Businessmedia RON
Time: 3 weeks from the date of publication
Frequency: Max 6 repetitions / visitor during the whole campaign period. Max 1 repetition / visitor / day.
Additional visibility banner
Additional traffic generation for advertiser content already published in Alma’s media.
Run in the desired media on the Desktop in the column box and on the mobile in the middle.
Banner size: 300x300px (max 100 kB)
Product
Price
Banner production
180 €
Retargeting
550 €
Additional visibility banner
18 €/CPM
Conversational advertising solutions in Partner content
Displayed alongside content marketing articles, this conversational pop-up ad format appears at the bottom of the page, allowing you to communicate complex messages with one ad, aimed at several target groups, at different stages of their purchase path.
Carefully scripted interactions engage readers and make them spend more time with your brand. This strengthens the brand image and provides valuable data on the responses of the target groups.
Kauppalehti, Alma Business RON, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, Tivi
Upon request
Note! Sold with content marketing articles. Production and publishing costs are added to the price.
Conversational advertising solutions
A conversational ad format, shown in Alma Display advertising spaces, allows you to communicate intricate messages with one ad, to several target groups, at different stages of his/her purchasing journey.
Carefully scripted interactions engage readers and make them spend more time with your brand. This strengthens the brand image and provides valuable data from the responses of the chosen target groups.
