Reach the right audiences at the right time
Targeting is one of the most effective ways to enhance advertising performance. When your message reaches the right person precisely when they are searching, comparing, or ready to make a purchase, you maximize the impact of your campaign.
Alma’s targeting is based on domestic and responsibly collected data. We utilize first-party data directly from our own platforms, such as Iltalehti, Etuovi, and Nettiauto. We understand what interests our audiences and where they are in their purchasing journey. You get a relevant audience for your campaign, and we ensure a high-quality environment.
Why Targeting is Beneficial
For more effective advertising, quality data and smart targeting are crucial.
Achieve more results with fewer wasted contacts.
Engage with people based on their interests and life circumstances.
Strengthen your brand in the most appropriate environment.
You can combine brand advertising with tactical actions.
Targeting is effective even without cookies and covers all stages of the buying journey.
Alma’s network reaches Finns extensively across various life stages and interests. We provide advertisers with diverse audiences characterized by high purchasing power and genuine interest. Our audience doesn’t just browse; they search, compare, and make decisions.
Influential Professionals and High-Income Consumers
Alma Business Media brings together decision-makers and experts from various industries. Topics such as finance, technology, and leadership attract influential individuals with purchasing power who make decisions both professionally and personally.
Who is this suitable for? B2B companies, expert services, premium products, and brands.
Why is this significant? This audience makes decisions. At the same time, they are consumers with purchasing power and an interest in high-quality products. Let’s design a target audience that suits your needs.
Contact us to start planning a campaign focused on your target group.
Reach Drivers Ready to Buy
Alma’s automotive data is the strongest on the market. Nettiauto and Autotalli.com are Finland’s largest car marketplaces, with up to 700,000 vehicles changing hands annually. We understand how consumers navigate their purchase journey, from dreaming to acquisition.
Who is this suitable for? Car brands, dealerships, financial services, insurance companies, maintenance services, and other automotive-related products and services.
Why is this important? You can target advertising effectively and precisely to consumers at the right stage of their buying process.
Reach Home Buyers and Movers
Etuovi.com and Vuokraovi.com attract consumers interested in housing. These individuals are searching for new homes, comparing options, and planning their moves. At the same time, they are seeking services and products for their new phase of life.
Who is this suitable for? Construction, renovation, and interior design industries, home electronics, moving services, and the banking and insurance sectors.
Why is this important? Alma’s housing data reveals not just interest but also life situations, allowing you to target your message precisely when solutions are actively being sought
ALMA’S DATA AND TARGETING OPPORTUNITIES
Alma’s high-quality first-party data provides a robust foundation for advertising targeting and audience building. This data is based on user behavior across Alma’s media platforms and accurately indicates audience interests and purchase intentions—without relying on third-party cookies.
Our targeting solutions are designed to be flexible: you can aim for broad visibility or precisely tailor your message to a specific audience. Audiences can be constructed based on interests, behavior, demographics, or location. By combining different targeting methods, you create effective campaigns that reach the right people at the right time with the right message.
Targeting Opportunities Offered by Alma Media
CONTEXT
Display advertisements within relevant content. You can target ads to specific content sections or media. Operates without cookies.
INTEREST
Reach audiences based on their interests, such as automotive, housing, investing, or wellness.
DEMOGRAPHICS
Target by age, gender, education, or income level. Alternatively, choose your audience based on their life situation, such as families, singles, or students.
BUSINESS AND COMPANIES
Reach decision-makers across various industries, professions, or based on company size. Alma Business Media enables precisely targeted B2B advertising.
PURCHASE INTENT
Identify those with purchase intent, such as individuals looking to buy a car or home. You can target your advertising to different stages of the buying process.
LOCATION
Advertise nationally or locally, based on factors such as the web user’s city or regional location. This approach is particularly suitable for regional campaigns.
ADVERTISER’S OWN DATA
Utilize your customer database effectively and securely within Alma’s environment. The Advertiser’s Own Audiences service assists in targeting your message to current customers or similar new prospects.
RETARGETING
Reach users who have already interacted with your brand, whether through a website visit, content marketing, or previous ad engagement.
OTHER TARGETING METHODS
You can also target based on technical information: device type, operating system, time of day, day of the week, or weather conditions. This is an excellent addition for tactical campaigns.
By combining different targeting methods, you can create an impactful and effective campaign tailored to the right audience.
TARGETING + 5% / CPM
About demographics
- Gender
- Age
Training
GEO
Device
Operating system
TARGETING + 15% / CPM
About demographics
- Housing
- Housing
- House type
- Income categories
Areas of interest
- Life situation
- Hobby
- Lifestyle
- Entertainment and leisure
- Sports and exercise
- Travel
- Housing category 1
- Motoring category 1
Pre-made contextual targetings
Section
TARGETING + 30% / CPM
About demographics
- Professional status
- Entrepreneurship
- Company size
- Working sector
Areas of interest
- Economy and work
- Housing category 2
- Motoring category 2
Customized targeting
TARGETING + 5% / CPM
Demographics
- Sex
- Age
Education
GEO
Device
Operating system
TARGETING +15% / CPM
Demographics
- Housing format
- Housing type
- House type
- Income categories
- Professional status
- Entrepreneurship
- Company size
- Working sector
Areas of interest
- Life situation
- Hobby
- Lifestyle
- Entertainment and leisure
- Sports and exercise
- Tourism
- Housing category 1
- Driving category 1
- Finances and profession
Premade contextual targeting
TARGETING + 30% / CPM
Areas of interest
- Housing category 2
- Driving category 2
Customized targeting
TARGETING + 5% / CPM
About demographics
- Gender
- Age
Education
GEO
Device
Operating system
TARGETING + 15% / CPM
About demographics
- Housing type
- Housing method
- House type
- Income categories
Areas of interest
- Life situation
- Hobby
- Lifestyle
- Entertainment and leisure
- Sports and exercise
- Tourism
- Housing category 1
- Motoring category 1
Pre-made contextual targetings
Segment (eg. Lifestyle, Food)
TARGETING + 30% / CPM
About demographics
- Professional status
- Entrepreneurship
- Company size
- Working sector
Areas of interest
- Economy and work
- Housing category 2
- Motoring category 2
Customized targeting
Targeting opportunities
- Social Display Format: Alma Consumer network only
- Performance-based advertisement: Alma network only
Demographics:
| Gender | Gender – Men |
| Gender | Gender – Women |
| Age | Age – 45-54 |
| Age | Age – 55-64 |
| Age | Age – 35-44 |
| Age | Age – 25-34 |
| Age | Age – 65+ |
| Age | Age – 18-24 |
Areas of interest:
| Automotive | Motor enthusiasts |
| Career | Work life |
| Entertainment | TV & Movies |
| Entertainment | Music & Concerts |
| Entertainment | Literature |
| Entertainment | Parties |
| Entertainment | Pop culture & Celebrities |
| Entertainment | Restaurants |
| Food and drinks | Cooking |
| Hobbies | Boats |
| Hobbies | eSports & Video games |
| Hobbies | Hunting & Fishing |
| Hobbies | Outdoor activities |
| Hobbies | Pets – Dogs |
| Hobbies | Pets |
| Hobbies | Photography |
| Hobbies | Science |
| Housing | Gardening |
| Housing | Home & Garden |
| Housing | Interior Decorating |
| Housing | Renovations |
| Housing | Cabins and vacation homes |
| Lifestyle | Beauty & Makeup |
| Lifestyle | Environment & Ecology |
| Lifestyle | Family and parenting |
| Lifestyle | Fashion |
| Lifestyle | Health & Well-being |
| Lifestyle | Pregnancy and babies |
| Lifestyle | Culture & Fine Arts |
| Sports | Exercise |
| Sports | Sport followers |
| Technology | Consumer Electronics |
| Technology | Information security |
| Technology | Technology & Computing |
| Technology | Technology & Computing |
| Travel | Travelling |
Regional targeting:
Provinces:
- Uusimaa
- Pirkanmaa
- Southwest Finland
- Northern Ostrobothnia
- middle-Finland
- Satakunta
- Ostrobothnia
- Kanta-Häme
- Northern Savonia
- Lapland
- Päijät-Häme
- Kymenlaakso
- Southern Ostrobothnia
- South Karelia
- North Karelia
- Southern Savonia
- Central Ostrobothnia
- Kainuu
Cities:
- Helsinki
- Espoo
- Tampere
- Vantaa
- Oulu
- Turku
- Jyväskylä
- Kuopio
- Lahti
- Pori
- Kouvola
- Joensuu
- Lappeenranta
- Vaasa
- Hämeenlinna
- Seinäjoki
- Rovaniemi
- Mikkeli
- Porvoo
- Salo
- Kotka
- Kokkola
- Hyvinkää
- Järvenpää
- Lohja
- Nurmijärvi
- Tuusula
- Kirkkonummi
- Rauma
- Kerava
- Kajaani
- Kaarina
- Nokia
- Ylöjärvi
- Kangasala
- Savonlinna
- Vihti
- Riihimäki
- Raasepori
- Raisio
- Imatra
- Lempäälä
- Raahe
- Sastamala
- Hollola
- Sipoo
- Siilinjärvi
- Tornio
- Mäntsälä
- Pirkkala
Alma’s data segments and contexts – efficiently reach the right audience.
Alma’s high-quality, first-party data provides a robust foundation for advertising targeting and audience building. This data is derived from user behavior across Alma’s media platforms, accurately indicating audience interests, purchase intentions, and life situations—without relying on third-party cookies.
We offer hundreds of ready-made data segments to precisely target your advertising to the right audience. These segments are built around factors such as interests, purchase intentions, life situations, industry, or location. With these segments, you can reach your audience at various stages of the buying journey—from brand advertising to tactical campaigns.
Contextual targeting allows you to position your ads alongside relevant content. This method is based on the user’s current interests and consumed content, enabling cookie-free targeting to reach your audience at the right moment in the appropriate setting.
Data segments and contextual targeting can be utilized in both programmatic advertising and direct sales campaigns. By combining different targeting methods, you can create impactful campaigns that reach the right people at the right time with the right message.
Curious about which audiences work best for your brand? Contact us, and together we’ll select the segments and contexts that align with your campaign goals.