Alma Talent’s magazines to change their back-page ad sizes slightly

27.11.2017

In 2018, the Finnish postal services will adopt mechanical sorting and, as a result, apply new instructions for address markings. At Alma Talent, the new instructions will affect the back-page ad sizes starting 1 January 2018.

Starting 1 January 2018, the following are the new back-page ad sizes for some Alma Talent magazines:

Arvoasunto	205 x 245 mm
Arvopaperi	205 x 245 mm
Fakta	217 x 250 mm
Metallitekniikka	210 x 267 mm
Mikrobitti	205 x 245 mm
Optio	217 x 250 mm
Talouselämä	205 x 235 mm
Tekniikan Historia	217 x 250 mm
Tivi	217 x 250 mm

Lue seuraavaksi:

It all started with 15 billion scam ads a day – eventually, IAB Sweden drew the line

I remember how shocked I was at the end of last year when Reuters reported that […]

Finland’s Programmatic Reality Check: Alma Survey highlights efficiency, attention, quality and smarter workflows

Alma conducts an annual programmatic survey State of Programmatic in Finland which is targeted to programmatic buyers across Finnish agencies and in-house […]

Stockholm Programmatic Summit highlights the path to higher-quality inventory: Finnish publishers are driving the inventory quality through deal-based buying

The Stockholm Programmatic Summit, held in September 2025, brought together key players in the programmatic […]

Programmatic Advertising in Finland 2025: Optimism, AI, and New Growth Channels

IAB Finland’s State and Trends of Programmatic Buying 2025 report, published on November 12, 2025, […]

Outstream video proves it with the numbers: Alma’s programmatic VTR up to 60%

Video advertising is a powerful way to capture audience attention and outstream video has become […]

May I Have Your Attention, Please!

Capturing attention is essential in any context where a message needs to get through. Many […]

Four key insights every Swedish buyer should know about Finland’s programmatic market

As programmatic buying continues to shift toward international hubs, understanding markets beyond one’s home country […]

The State of Programmatic: Global Trends and Growth Drivers in Programmatic Advertising

Programmatic advertising continues its strong global growth, even as the development of the open internet […]

Google Chrome’s update limits the display of heavy advertising materials

Background Google is introducing a feature in Chrome version 85 that can intervene in the […]

Successful advertising is a joint venture

High-quality advertising helps users and yields profit. It secures a harmonious user experience, and audiences […]

Programmatic buying is optimal for creative brand marketing

The programmatic buying of brand marketing requires close cooperation between advertisers and agencies. Programmatic buying, […]

More transparency for working life

Developing a transparent employer brand requires patient work and the support of the company’s senior […]