Outstream video proves it with the numbers: Alma’s programmatic VTR up to 60% 

Video advertising is a powerful way to capture audience attention and outstream video has become a strong option in an advertiser’s toolkit – and for good reason. 

Here are six good reasons why outstream could be the best choice for your campaign: 

1. Completion rates speak for themselves – and you can boost them with targeting! 
   The average VTR (video completion rate) for Alma’s programmatically bought outstream advertising is 49%. When audience or contextual targeting is added, the figures climb even higher: 
   Audience-targeted campaigns up to 57% 
   On B2B sites up to 55% 
   Contextually targeted campaigns up to 60% 

2. Reuse social media creatives – with better campaign metrics 
   Outstream advertising delivers significantly better completion rates compared to many social platforms, where VTR is typically clearly lower. You can repurpose your existing social assets and get better value for your money. 

3. The ad appears where the reader is 
   Outstream video is typically placed within article content or as part of the feed – precisely where the audience is already in a focused state. 

4. At Alma, the video plays only when it is actually on the reader’s screen 
   The technical implementation of outstream respects the reading experience: the video autoplays, but only when it is on the reader’s screen. If the reader scrolls past, the video pauses. 

5. A cost-effective option 
   At Alma, outstream video combines impressive VTR figures with cost-effective pricing in one package. An affordable CPM paired with a high completion rate makes the format’s effectiveness easy to measure and justify. 

6. Even more certainty with a completion guarantee 
   In directly sold campaign we offer outstream with 100 % completion guarantee. This means you only pay for impressions where the video is watched to the end. It adds extra certainty and predictability to campaign results.  
    

Alma’s programmatic outstream VTR is at an excellent level, and you can improve it further by leveraging Alma’s audiences and contextual targeting. Contact programmatic@almamedia.fi and let’s get your outstream deals in place!