We’ve gathered the most relevant seasonal data and contextual segments for summer in one place. As we are in the beginning of the June, consumers are increasingly focused on outdoor activities, holiday planning, home and garden improvements, and time spent at the cottage. Explore the list and find the segments that best match your campaign needs.
Home, garden, and outdoor living come to the forefront – and the cottage season is just getting started:
ALMA – Housing – Gardening
Users who have consumed gardening-related content across Alma’s media
Audience size: 470k
ALMA – Housing – Home & Garden
Users who have engaged with home, housing, and gardening-related content across Alma’s media
Audience size: 840k
ALMA – Housing – Renovations
Users who have visited the renovation section on Etuovi or consumed renovation-related content across Alma’s media
Audience size: 130k
ALMA – Housing – Leisure Homes and Cottages
Users who have browsed or searched for cottages on Etuovi, or consumed cottage-related content across Alma’s media
Audience size: 340k
As the weather improves, interest in outdoor activities and active lifestyles grows:
ALMA – Hobbies – Boats
Users who have visited Nettivene or consumed boating-related content across Alma’s media
Audience size: 240k
ALMA – Hobbies – Boats – Boat buying intent
Users who have actively searched on Nettivene
Audience size: 130k
ALMA – Sports – Golf
Users who have consumed golf-related content across Alma’s media
Audience size: 70k
ALMA – Hobbies – Hunting & Fishing
Users who have engaged with hunting or fishing-related content across Alma’s media
Audience size: 230k
ALMA – Hobbies – Cycling
Users who have consumed cycling-related content across Alma’s media
Audience size: 160k
The celebration season and summer holidays are just around the corner:
ALMA – Food and Drinks – Baking / Cooking / Wine
Users who have engaged with dessert and baking content, cooking-related content, or wine-related content across Alma’s media
Audience size: 1M
ALMA – Travel – Finland
Users who have visited Nettikaravaani or Nettimökki, or consumed domestic travel-related content across Alma’s media
Audience size: 300k
ALMA – Travel – Travelling
Users who have consumed travel-related content across Alma’s media
Audience size: 450k
ALMA – Automotive – Motorhomes
Users who have visited Nettikaravaani or consumed motorhome and caravan-related content across Alma’s media
Audience size: 180k
ALMA – Automotive – Motorbikes
Users who have browsed or searched for motorbikes on Nettimoto, or consumed motorbike-related content across Alma’s media
Audience size: 200k
ALMA – Automotive – Maintenance
Users who have visited AutoJerry or Nettivaraosa, or consumed car maintenance-related content across Alma’s media
Audience size: 370k
Don’t forget the seasonal contextual segments either:
- Housing: ALMA – Contextual – Housing
- Food & cooking: ALMA – Contextual – Food and Drinks
- Travel: ALMA – Contextual – Travel
- Boating: ALMA – Contextual – Hobbies – Boats
- Golf: ALMA – Contextual – Sports – Golf
- Car maintenance: ALMA – Contextual – Automotive – Maintenance
- Motorbikes: ALMA – Contextual – Automotive – Motorbikes
- Motorhomes: ALMA – Contextual – Automotive – Motorhomes
These are highly relevant segments to include in your campaigns as we move into the summer season.
If you don’t yet have access to these segments via your data deals, feel free to reach out to the programmatic team – we’ll be happy to help you get everything set up!
