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Stockholm Programmatic Summit highlights the path to higher-quality inventory: Finnish publishers are driving the inventory quality through deal-based buying
21.11.2025
The Stockholm Programmatic Summit, held in September 2025, brought together key players in the programmatic […]
Programmatic Advertising in Finland 2025: Optimism, AI, and New Growth Channels
17.11.2025
IAB Finland’s State and Trends of Programmatic Buying 2025 report, published on November 12, 2025, […]
Outstream video proves it with the numbers: Alma’s programmatic VTR up to 60%
17.11.2025
Video advertising is a powerful way to capture audience attention and outstream video has become […]
May I Have Your Attention, Please!
17.11.2025
Capturing attention is essential in any context where a message needs to get through. Many […]
Four key insights every Swedish buyer should know about Finland’s programmatic market
17.11.2025
As programmatic buying continues to shift toward international hubs, understanding markets beyond one’s home country […]
The State of Programmatic: Global Trends and Growth Drivers in Programmatic Advertising
17.11.2025
Programmatic advertising continues its strong global growth, even as the development of the open internet […]
Google Chrome’s update limits the display of heavy advertising materials
5.8.2024
Background Google is introducing a feature in Chrome version 85 that can intervene in the […]
Successful advertising is a joint venture
10.8.2023
High-quality advertising helps users and yields profit. It secures a harmonious user experience, and audiences […]
Programmatic buying is optimal for creative brand marketing
8.6.2021
The programmatic buying of brand marketing requires close cooperation between advertisers and agencies. Programmatic buying, […]