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It all started with 15 billion scam ads a day – eventually, IAB Sweden drew the line
27.4.2026
I remember how shocked I was at the end of last year when Reuters reported that […]
Finland’s Programmatic Reality Check: Alma Survey highlights efficiency, attention, quality and smarter workflows
23.4.2026
Alma conducts an annual programmatic survey State of Programmatic in Finland which is targeted to programmatic buyers across Finnish agencies and in-house […]
Stockholm Programmatic Summit highlights the path to higher-quality inventory: Finnish publishers are driving the inventory quality through deal-based buying
21.11.2025
The Stockholm Programmatic Summit, held in September 2025, brought together key players in the programmatic […]
Programmatic Advertising in Finland 2025: Optimism, AI, and New Growth Channels
17.11.2025
IAB Finland’s State and Trends of Programmatic Buying 2025 report, published on November 12, 2025, […]
Outstream video proves it with the numbers: Alma’s programmatic VTR up to 60%
17.11.2025
Video advertising is a powerful way to capture audience attention and outstream video has become […]
May I Have Your Attention, Please!
17.11.2025
Capturing attention is essential in any context where a message needs to get through. Many […]
Four key insights every Swedish buyer should know about Finland’s programmatic market
17.11.2025
As programmatic buying continues to shift toward international hubs, understanding markets beyond one’s home country […]
The State of Programmatic: Global Trends and Growth Drivers in Programmatic Advertising
17.11.2025
Programmatic advertising continues its strong global growth, even as the development of the open internet […]
Google Chrome’s update limits the display of heavy advertising materials
5.8.2024
Background Google is introducing a feature in Chrome version 85 that can intervene in the […]